For more information on those risks, please review today's earnings release and Adobe's SEC filings. Our reported results include GAAP growth rates and non-GAAP growth rates, including constant currency rates. During this presentation, Adobe's executives will refer to constant currency growth rates unless otherwise stated. Non-GAAP reconciliations are available in our earnings release and on Adobe's Investor Relations website.

We achieved record revenue of $23.77 billion and non-GAAP EPS of $20.94, which represents outstanding financial performance. In Q4, globally, we drove record bookings of deals greater than $1 million and achieved over 25% year-over-year growth in the number of customers with $10 million plus in ARR. This is the foundation for our FY26 total Adobe ARR growth target of over 10%, and we're focused on accelerating this momentum beyond FY26. Digital media achieved revenue of $4.62 billion in Q4 and full-year revenue of $17.65 billion, both of which grew 11% year-over-year.

Accelerating generative credit consumption in Creative Cloud, Firefly, and Express by individuals and enterprises, which grew approximately 3X quarter-over-quarter. Overall, we delivered strong business results and record digital media net new ARR in Q4 and are excited about the opportunity in FY26. Digital Experience had a strong close to the year, achieving revenue of $1.52 billion for the quarter and a record $5.86 billion in revenue in FY25. Subscription revenue in the quarter was $1.41 billion, representing 11% year-over-year growth.

What went well
  • Adobe delivered record FY2025 revenue of $23.77 billion, growing 11% year-over-year, with full-year non-GAAP EPS of $20.94 and Q4 revenue of $6.19 billion up 10%.
  • Digital Media ending ARR reached $19.2 billion, growing 11.5% year-over-year and exceeding the prior 11.3% target, with record net new Digital Media ARR that re-accelerated year-over-year.
  • Total MAU across Acrobat, Creative Cloud, Express, and Firefly grew greater than 15% year-over-year, with Acrobat and Express MAU surpassing 750 million up 20% and creative freemium MAU passing 70 million up over 35%.
  • Generative credit consumption in Creative Cloud, Firefly, and Express increased approximately 3x quarter-over-quarter, and total AI-influenced ARR now exceeds one-third of the overall book of business.
  • Adobe generated over $10 billion in operating cash flow for the year and executed record share repurchases of nearly $12 billion, reducing shares outstanding by over 6%.
What went wrong
  • Q4 Digital Experience segment revenue grew only 9% year-over-year (8% in constant currency), lagging the faster-growing Digital Media segment.
  • The FY2026 total Adobe ARR growth target of 10.2% represents a step down from FY25 growth, reflecting the near-term ARR drag from prioritizing freemium MAU proliferation ahead of monetization.
  • The pending Semrush acquisition is expected to have a negligible non-GAAP EPS impact in the first year post-close, becoming accretive only thereafter.

Guidance Changes

MetricPeriodCurrent guidance
Total Adobe revenueFY2026$25.9 billion to $26.1 billion (new full-year guide, excludes Semrush)
Non-GAAP EPSFY2026$23.30 to $23.50 (new full-year guide)
Total Adobe ending ARR book of business growthFY202610.2% (approximately $2.6 billion of net new ARR) (new target, described as highest beginning-of-year net new ARR guide)
Total Adobe revenueQ1 FY2026$6.25 billion to $6.3 billion (new quarterly guide)
Non-GAAP EPSQ1 FY2026$5.85 to $5.90 (new quarterly guide)

Performance Breakdown

MetricYoYNote
FY25 total revenue +11% record $23.77 billion on strong AI solution demand across customer groups
FY25 non-GAAP EPS +14% $20.94 on disciplined execution and buybacks
Q4 revenue +10% $6.19 billion
Q4 GAAP EPS +17% $4.45
Digital Media ending ARR +11.5% $19.2 billion, exceeding prior 11.3% target, over 75% from subscriptions and cross-sell and upsell
Business professionals and consumers subscription revenue (Q4) +14% constant currency, +15% reported $1.72 billion on MAU growth and Acrobat Studio upgrades
Creative and marketing professionals subscription revenue (Q4) +10% constant currency, +11% reported $4.25 billion driven by CC Pro, Photoshop, and Lightroom
AEP and apps ending ARR +30% enterprise adoption of customer engagement platform

Earnings Call Themes & Trends

TopicPrevious mentionCurrent periodTrend
Firefly Foundry and custom modelsannounced at Adobe MAXstrong enterprise interest, with an example media customer stepping up from $10 million creative ARR to about $7 million additional for Firefly Services and Foundry
Semrush acquisitionnot previously in plansannounced intent to acquire for approximately $1.9 billion all-cash to expand brand visibility across LLMs and search, expected to close first half FY26
Freemium proliferation then monetizationuser acquisition focusMAU up over 15% and credit consumption up 3x quarter-over-quarter, described as an inflection in leading indicators starting to convert
Generative AI modelsown Firefly modelsFirefly expanded to over 25 partner models plus new Firefly Image 5, with MCP endpoints atomizing Photoshop, Express, and Acrobat into ChatGPT and Copilot
Agentic web and brand visibilitytraditional search optimizationgenerative AI traffic up 760% in the 2025 holiday season, driving LLM Optimizer, Sites Optimizer, and Brand Concierge

Q&A Summary

How are customers using Firefly Foundry and what economic potential could it unleash?
Wadhwani gave an example media company that expanded from about $10 million core creative ARR to roughly $7 million additional for Firefly Services and Foundry over a six-month sales process, with models trained in two to three months driving efficiency and new revenue-bearing content.
How do you justify the ROI and value creation of new content productivity enhancements for enterprises?
Narayen and Chakravarthy said 10% to 20% of marketing budgets go to content, and Adobe uniquely closes the loop from creation through ad network delivery to analytics on traffic and conversion, reducing costs and improving agility.
What was the strategic rationale for the Semrush acquisition?
Narayen said brand visibility is top of mind for marketers and combining Adobe and Semrush offers a comprehensive solution across owned media, LLMs, and search engines, uniquely closing the loop with analytics.
When can we see ARR growth stabilize or accelerate given MAU up 15% and 3x credit usage?
Narayen called Q4 an inflection in leading indicators, pointed to the FY26 target of approximately $2.6 billion net new ARR as the highest beginning-of-year guide, and said core creative subscription is now growing sequentially quarter-over-quarter.
How do you drive monetization of usage in ChatGPT and other services outside the Adobe ecosystem?
Wadhwani said LLMs are a great top of funnel to reach new users, with MCP endpoints letting LLMs work with Adobe models and APIs, feeding a conversion opportunity into full paid plans; creative freemium MAU grew over 35%.
What is driving the 3x credit consumption and does it matter which models win share?
Wadhwani said growth is a multiplier of apps times media types times use cases times models, with video consumption inflecting, and Adobe aims to be the single destination for all models regardless of which providers win.
Will paid seat growth stay steady in FY26 and is pricing still a lever amid competition?
Wadhwani said the lineup now spans freemium offers, Firefly, and CC Pro, seat growth is strong with more user acquisition ahead, and there remains meaningful value-to-pricing opportunity with creative professionals plus automation upside.

More on Adobe Inc.

Reported 2025-12-10 · figures from the Adobe Inc. Q4 2025 earnings call.

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