Plotted by close date where disclosed, otherwise announcement. Select any marker to jump to the deal entry.
Three patterns show up across Braze's deal book — what the team buys, how it pays, and how it integrates. The patterns are the throughline; the deals below are the evidence.
2 acquisitions. Each entry carries the deal value, financing structure, target revenue, executive commentary, and the original SEC filing — the evidence behind the patterns above.
OfferFit is an AI decisioning company that, for four years, built a multi-agent solution recommending individualized cross-channel customer journeys in partnership with customer engagement platforms like Braze. Its reinforcement-learning agents replace the manual work of A/B testing by autonomously experimenting and learning optimal actions. Post-close, Braze rebranded the business as AI Decisioning Studio. $325 million announced; $303.2 million final adjusted purchase price ($195.3 million cash + $107.6 million Braze Class A common stock).
And now, with Braze's planned acquisition of OfferFit, our complementary products and teams will come together to define the next chapter of the evolution of Customer Engagement with AI. George, Victor, and I are incredibly excited about a future where reinforcement learning and modern transformer architectures are wielded within the Braze product ecosystem to drive a vision where Agentic AI automatically understands customers in greater depth, engages with them more completely, and strengthens customer relationships through heightened messaging relevance and intelligent optimization.Bill Magnuson — Cofounder and CEO, Braze
Focused on the decisioning layer, OfferFit replaces the manual work of A/B testing with reinforcement learning agents that autonomously experiment and learn optimal actions. As a long-time technology partner of Braze, we already knew their team, and the synergies of joining forces were clear.George Khachatryan — Cofounder and CEO, OfferFit
Bill Magnuson, Q2 FY2026 earnings call (Sept 4, 2025): "After closing the acquisition in early June, we also got off to a strong start with OfferFit by Braze, quickly integrating their team, melding cultures, fostering tight collaboration, and beginning to educate our customers on the potential for AI decisioning to transform their customer engagement strategies. Within our existing customer base, the pipeline for OfferFit by Braze has sharply accelerated, especially across our enterprise segment."
North Star Y, Pty Ltd was Braze's exclusive reseller in Australia and New Zealand. Braze acquired all of its outstanding stock, giving Braze a direct market presence and local market expertise in the region. $26.8 million adjusted purchase price ($20.6 million cash + $6.1 million Braze Class A common stock + $1.8 million contingent consideration fair value at acquisition; earn-out later reduced to zero).
On June 1, 2023, the Company acquired all the outstanding stock of North Star Y, Pty Ltd ("North Star"), Braze's exclusive reseller in Australia and New Zealand. The transaction provides Braze with a direct market presence in Australia and New Zealand, along with local market expertise from the North Star team.Braze FY2024 10-K — Business Combination note