Deal Timeline

Plotted by close date where disclosed, otherwise announcement. Select any marker to jump to the deal entry.

The Rationale That Repeats.

Three patterns show up across CLOROX's deal book — what the team buys, how it pays, and how it integrates. The patterns are the throughline; the deals below are the evidence.

01
Acquisition criteria
Buying into health, wellness and hygiene.
Clorox's biggest checks consistently extend a portfolio it describes as 'firmly rooted in health and wellness, first through the disinfecting properties of bleach.' The $2.25 billion GOJO/Purell deal scaled skin hygiene, while Burt's Bees ($925M), Renew Life ($290M) and Nutranext ($700M) pushed into natural personal care and dietary supplements — each framed as entry into a fast-growing, higher-margin category.
GOJO Industries, Inc. (Purell)Burt's BeesRenew Life (Renew Life Holdings Corporation)Nutranext (Nutranext, LLC and New NeoCell, LLC)
02
Capital deployment
Bolt-ons onto an existing platform.
Clorox layers related deals onto businesses it already owns rather than buying in isolation. Nutranext was acquired through its ReNew Life Holdings subsidiary, stacking supplement brands on top of the 2016 Renew Life probiotics buy; Aplicare and HealthLink deepened the Clorox Healthcare and Dispatch professional infection-control lines. Management repeatedly frames these as 'bolt-on acquisitions of leading brands into fast-growing categories with attractive margins.'
GOJO Industries, Inc. (Purell)Burt's BeesRenew Life (Renew Life Holdings Corporation)Nutranext (Nutranext, LLC and New NeoCell, LLC)
03
Integration approach
All-cash deals, debt-funded, with discipline.
Clorox structures its acquisitions as cash purchases — Burt's Bees and Renew Life all cash, Nutranext a mix of available cash and debt, and GOJO funded primarily through debt financing while management points to maintaining leverage within a stated target range. The company is candid about near-term EPS dilution (Nutranext was guided to dilute EPS before turning accretive in FY2020) in exchange for entry into structurally higher-growth categories.
GOJO Industries, Inc. (Purell)Burt's BeesRenew Life (Renew Life Holdings Corporation)Nutranext (Nutranext, LLC and New NeoCell, LLC)

The Full Deal Book

4 acquisitions. Each entry carries the deal value, financing structure, target revenue, executive commentary, and the original SEC filing — the evidence behind the patterns above.

01 GOJO Industries, Inc. (Purell) · United States (Akron, Ohio); products sold worldwide $2.25B
Announced Jan 2026 Closed Apr 2026 all cash
Hand sanitizersoapskin hygienedispenser installed baseB2B distribution

GOJO Industries, founded in 1946 by Goldie and Jerry Lippman, is the maker of Purell, the No. 1 share brand in hand sanitizer across both B2B and retail channels. GOJO has grown to nearly $800 million in annual sales with a three-year revenue CAGR of about 5%. More than 80% of its revenue comes through a broad, stable network of B2B distributors, underpinned by roughly 20 million soap and sanitizer dispensers that drive recurring demand. $2.25 billion (including anticipated tax benefits of approximately $330 million; net purchase price approximately $1.92 billion).

Why it was attractive
  • No. 1 share position in hand sanitizer across B2B and retail
  • recurring demand from roughly 20 million installed dispensers
  • scales Clorox's fastest-growing
  • most profitable Health and Wellness operating segment
GOJO's deep commitment to innovation and delivering superior value in skin hygiene has built Purell into one of the most trusted names in homes, healthcare facilities, schools and businesses around the world - a name that is virtually synonymous with skin hygiene. This strong foundation, coupled with a large installed base and deep relationships in the fast-growing B2B channel has driven decades of consistent performance.Linda Rendle — Chair and Chief Executive Officer, The Clorox Company
02 Burt's Bees, Inc. · United States (Durham, North Carolina) $925M
Announced Oct 2007 Closed Nov 2007 all cash
Natural personal carelip careskin caresustainability credentials

Founded in 1984, Burt's Bees is the leading natural personal care brand in the U.S. and is regarded among many consumers of natural personal care products as the 'most natural' personal care brand. The acquisition gave Clorox entry into the highly fragmented U.S. natural personal care market, which at the time represented about $6.4 billion in sales and was growing at about 9 percent annually. approximately $925 million (net of an additional $25 million payment for anticipated tax benefits).

Why it was attractive
  • Leading brand in the high-growth
  • higher-margin U.S. natural personal care category
  • margin structure highly accretive to Clorox
  • strong alignment with health
  • wellness and sustainability megatrends
This acquisition allows us to enter a growing market that's consistent with consumer megatrends. With this transaction, we're entering into a new strategic phase for our company, enabling us to expand further into the natural/sustainable business platform. The Burt's Bees brand is well-anchored in sustainability and health and wellness, and we believe it will benefit from natural and 'green' tailwinds.Donald R. Knauss — Chairman and CEO, The Clorox Company
Burt's Bees is a compelling strategic fit for us, and we believe we can expand on its strong trends over time to build even greater value.Beth Springer — Executive Vice President - Strategy & Growth, The Clorox Company
03 Renew Life (Renew Life Holdings Corporation) · United States $290M
Announced May 2016 Closed May 2016 all cash
Probioticsdigestive health supplementsdietary health

Renew Life is a leading brand in dietary health with an emphasis on digestive health and is the No. 1 brand of probiotics in the natural channel, with a growing share in the food, drug and mass channels. In calendar year 2015 Renew Life generated sales of about $115 million with gross margins generally in line with the Clorox Company average. Clorox acquired the business from Swander Pace Capital and other shareholders. approximately $290 million in cash (subject to post-closing adjustments; about 2.5x sales).

Why it was attractive
  • No. 1 probiotics brand in the natural channel in a $10 billion
  • ~7% annual-growth digestive supplement market
  • with the probiotics subcategory growing about 15% per year
  • gross margins in line with Clorox average
For more than 100 years, the Clorox portfolio has been firmly rooted in health and wellness, first through the disinfecting properties of bleach, and later extending into Brita and Burt's Bees to meet the needs of health conscious consumers. The Renew Life acquisition is consistent with our strategy to accelerate growth through bolt-on acquisitions of leading brands into fast-growing categories with attractive margins.Benno Dorer — Chief Executive Officer, The Clorox Company
04 Nutranext (Nutranext, LLC and New NeoCell, LLC) · United States (Sunrise, Florida); ~90% of sales in the U.S. $700M
Announced Mar 2018 Closed Apr 2018 combination
Multivitaminsspecialty mineralssupplementse-commerce and direct-to-consumer marketing

Nutranext is a health and wellness company based in Sunrise, Florida that manufactures and markets leading dietary supplement brands across retail, e-commerce and direct-to-consumer channels. Brands include Rainbow Light multivitamins (No. 2 vitamin brand in the natural channel), Natural Vitality specialty minerals (No. 1 anti-stress and sleep brand in the natural channel), NeoCell hair/skin/nails supplements, and the direct-to-consumer Stop Aging Now brand. About 90 percent of Nutranext sales are in the U.S. In calendar year 2017 Nutranext generated sales of about $200 million. $700 million (about 3.5x calendar year 2017 sales).

Why it was attractive
  • Leading supplement brands in fast-growing
  • attractive-gross-margin health and wellness categories
  • significant scale and breadth added to the supplements platform begun with Renew Life
Adding Nutranext to our portfolio is consistent with our strategy to accelerate growth through acquisitions of leading brands in fast-growing categories with attractive gross margins and a focus on health and wellness. We're looking forward to leveraging our proven capabilities in brand building, including innovation and digital marketing, as well as strong partnerships in retail and e-commerce to accelerate growth of Nutranext brands.Benno Dorer — Chairman and CEO, The Clorox Company
I am excited Nutranext is joining the Clorox family, a company distinguished by its innovation and like-minded mission of developing products that enhance the lives of consumers every day. I am confident that with Clorox, Nutranext brands are well positioned for the next phase of growth.Jose Minski — Founder and CEO, Nutranext

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