Over time, though, we believe that the vast majority of the broadband market will be comprised of two multi-gig symmetrical providers serving most addresses and we aim to be a winner in this segment. Churn is at record lows, supported by our focus on delivering the right products for each customer segment. Taken together, these efforts mark tangible progress in what is an important shift to position our connectivity business for future sustained growth. The NBA's return to NBC and now Peacock expands both our reach and our creative opportunities.
Momentum at Peacock remains solid and retention has held steady even after our $3 price increase. Total company revenue declined about 3% year-over-year, primarily due to the tough comparison to last year's Paris Olympics. Excluding that impact, revenue increased nearly 3%, driven by strong performance across our six growth businesses, highlighted by nearly 20% growth in theme parks and 14% growth in domestic wireless. EBITDA and adjusted EPS were both consistent with last year, while free cash flow increased 45% to $4.9 billion.
We returned $2.8 billion to shareholders this quarter, including $1.5 billion in share repurchases and $1.2 billion in dividends, reflecting our ongoing commitment to disciplined capital allocation. We continue to accelerate our wireless net additions this quarter to a new record high. As we've said from the beginning, this pivot carries several costs including rate reinvestment through pricing simplicity, which carries revenue dilution as well as investment in customer experience which carries additional operating costs. You see it in broadband ARPU growth, dilution as well as elevated marketing, product, and customer service expense, all contributing to a 3.7% decline in EBITDA this quarter.
| Metric | Period | Current guidance |
|---|---|---|
| Broadband ARPU growth | Q4 2025 / early 2026 | Step down more than a point in Q4; continued pressure in early 2026 from no planned rate increase (Decelerating) |
| Connectivity & Platforms EBITDA | Next several quarters | Decline expected to build slightly as investment in pricing, product, and customer experience continues (Worsening) |
| Free wireless line monetization | Second half of 2026 | Intend to convert the majority to paying relationships, a significant tailwind to convergence revenue (Upcoming tailwind) |
| C&P EBITDA trajectory | Back half of 2026 | Expect improvement as 2H 2025 investments are lapped and free lines monetize (Improving) |
| Capital allocation strategy | Next year (2026) | Invest organically in growth businesses, maintain strong balance sheet, return capital to shareholders (Unchanged) |
| Metric | YoY | Note |
|---|---|---|
| Total company revenue | -3% (≈+3% ex-Paris Olympics) | Tough comparison to last year's Paris Olympics; underlying strength across six growth businesses |
| EBITDA | Consistent with last year | Growth businesses offset by broadband go-to-market investment |
| Free cash flow | +45% to $4.9 billion | Cash tax tailwind from new legislation and favorable working capital timing |
| Connectivity & Platforms EBITDA | -3.7% | Broadband ARPU dilution plus elevated marketing, product, and customer service expense |
| Parks revenue | +19% | First full quarter of Epic Universe |
| Parks EBITDA | +13% | Strong Epic performance driving per-caps and attendance across Orlando |
| Media EBITDA | +28% | ~$220M YoY improvement in Peacock losses |
| Domestic wireless revenue | +14% | Record wireless net additions and growing penetration |
| Broadband ARPU | +2.6% | Deceleration from new everyday pricing rollout and free wireless line adoption |
| Topic | Previous mention | Current period | Trend |
|---|---|---|---|
| Broadband competition | Intense | Remains intense; fiber expanding at steady pace, fixed wireless durable in price-sensitive segment | Stable (elevated) |
| Wireless net adds | Record 378,000 in Q2 | New record 414,000 | Accelerating |
| Broadband ARPU growth | 3.5% in Q2 | 2.6%, stepping down further | Decelerating |
| Video subscriber losses | Larger losses | Improved 100,000+ YoY, best in nearly five years | Improving |
| Peacock losses | Larger losses | Loss just over $200M, ~$220M YoY improvement | Improving |