1-800-FLOWERS.COM acquires PersonalizationMall.com

1-800-FLOWERS.COM acquired PersonalizationMall.com for $245 million (cash) — originally announced at $252 million, a transaction completed in August 2020, structured as Acquisition from Bed Bath & Beyond Inc.; PersonalizationMall.com, LLC became a wholly owned subsidiary.

PersonalizationMall.com operates in Consumer Floral & Gifts, is based in United States (production/distribution facility in Bolingbrook, Illinois). 1-800-FLOWERS.COM acquired PersonalizationMall.com, a leading online retailer of personalized products, from Bed Bath & Beyond Inc. The deal, originally announced February 18, 2020 at $252 million, was renegotiated to $245 million in a July 21, 2020 settlement of related litigation and completed on August 3, 2020. It included the PersonalizationMall.com website and a 360,000-square-foot production and distribution facility in Bolingbrook, Illinois. PersonalizationMall had revenues of more than $150 million; the acquisition raised the company's annual revenue run rate to more than $1.6 billion.

Highly complementary addition to the company's portfolio of gifting brands, enhancing its position as a one-stop gifting destination; expected accretive to fiscal 2021 earnings and cash flow.

Leverageable assets including the production/distribution facility and customer database; expected accretive to fiscal 2021 results and lifted annual revenue run rate above $1.6 billion. Operated as PersonalizationMall.com, LLC, a wholly owned subsidiary in the Consumer Floral & Gifts segment.

Advisory firms were not disclosed for this transaction.