Adobe acquired Neolane for $616.7 million, a transaction completed in January 2013.
Neolane operates in Digital Marketing / Digital Experience. Neolane was a privately held leader in cross-channel campaign management technology, acquired during fiscal 2013 for $616.7 million. It became Adobe Campaign, one of the core solutions in the Adobe Marketing Cloud.
Adobe stated that it added Adobe Campaign to the Adobe Marketing Cloud through its acquisition of Neolane, helping make the Marketing Cloud the most comprehensive and integrated marketing solution available and enabling personalized customer experiences across channels and devices.
Advisory firms were not disclosed for this transaction.