Braze acquired North Star Y, Pty Ltd for $26.8 million adjusted purchase price ($20.6 million cash + $6.1 million Braze Class A common stock + $1.8 million contingent consideration fair value at acquisition; earn-out later reduced to zero), a transaction completed in June 2023, structured as combination (cash, stock, and contingent earn-out).
North Star Y, Pty Ltd operates in Reseller / international go-to-market, is based in Australia and New Zealand. North Star Y, Pty Ltd was Braze's exclusive reseller in Australia and New Zealand. Braze acquired all of its outstanding stock, giving Braze a direct market presence and local market expertise in the region.
Per Braze's FY2024 10-K, the transaction provides Braze with a direct market presence in Australia and New Zealand, along with local market expertise from the North Star team.
Converting an established exclusive reseller relationship into owned operations gave Braze immediate direct market presence and local expertise in the ANZ region. Direct market presence in ANZ; retained local team and customer relationships. Braze ANZ direct operations
On June 1, 2023, the Company acquired all the outstanding stock of North Star Y, Pty Ltd ("North Star"), Braze's exclusive reseller in Australia and New Zealand. The transaction provides Braze with a direct market presence in Australia and New Zealand, along with local market expertise from the North Star team.Braze FY2024 10-K, Business Combination note
Advisory firms were not disclosed for this transaction.