CENTRAL GARDEN & PET CO acquires Green Garden Products (Flora Parent, Inc.)

CENTRAL GARDEN & PET CO acquired Green Garden Products (Flora Parent, Inc.) for approximately $532 million (announced); finalized at approximately $571 million, a transaction completed in February 2021, structured as all cash.

Green Garden Products (Flora Parent, Inc.) operates in Garden, is based in Norton, Massachusetts (production/distribution in Ohio, California, and Manitoba, Canada), had revenue of about approximately $122.4 million net sales (fiscal 2021, partial-year). Green Garden Products (formerly Plantation Products), headquartered in Norton, Massachusetts, is the leading provider of vegetable, herb and flower seed packets, seed starters and plant nutrients in North America, shipping over 250 million seed packets annually and distributing more than 3,500 SKUs to over 70,000 retail locations. Acquired from private-equity firm Freeman Spogli & Co.

Adding Green Garden's leading brands for vegetable, herb and flower seed and seed starter packages enters an important adjacent category in the garden segment and strengthens relationships with major retailers.

Leading North American seed-packet franchise with heritage brands and broad multi-channel retail distribution. Leverage Central's merchandising, brand building and digital capabilities across Green Garden's retail network. Garden segment

Advisory firms were not disclosed for this transaction.