PROCORE TECHNOLOGIES, INC. acquired Honest Buildings, Inc. for approximately $151.9 million, a transaction completed in July 2019, structured as combination (cash and stock).
Honest Buildings, Inc. operates in Owners / capital project & financial management. Honest Buildings was an App Marketplace partner that already had an integration with Procore's platform and is a provider of financial and project management software for owners. Per the S-1, Procore entered into a Merger Agreement with Honest Buildings on July 30, 2019 to acquire all of its outstanding stock; total purchase consideration was $151.9 million ($51.4 million cash and $97.9 million fair value of Series H-1 redeemable convertible preferred stock, 3,660,203 shares at $26.75).
This acquisition allowed the Company to extend its software products and platform to this core customer group [owners].
Existing App Marketplace integration and a foothold in the owner customer segment. Largest contributor to the $113.5 million increase in goodwill during 2019. Extended Procore's platform to the owner customer group; held as Honest Buildings, LLC subsidiary.
On July 30, 2019, the Company entered into a Merger Agreement with Honest Buildings, Inc. (“Honest Buildings”) (the “Merger”) to acquire all of Honest Buildings' outstanding stock. Honest Buildings was an App Marketplace partner that already had an integration with Procore's platform and is a provider of financial and project management software for owners.Procore Technologies, Form S-1 (filed 2020-02-28), Business Combinations note
Advisory firms were not disclosed for this transaction.