Spectrum Brands Holdings acquired Armitage Pet Care Ltd for $187.7 million (approximately $187 million per the FY2020 10-K subsequent-events note; $187.7 million per the FY2021 10-K), a transaction completed in October 2020.
Armitage Pet Care Ltd operates in Global Pet Care (GPC), is based in Nottingham, United Kingdom, had revenue of about NULL (combined with For Life Products, the two FY2021 acquisitions contributed $117.4 million of net sales for the year ended September 30, 2021). Armitage Pet Care Ltd, a premium pet treats and toys business headquartered in Nottingham, United Kingdom, with a portfolio of brands including the dog-treats brand Good Boy, the cat-treats brand Meowee!, and Wildbird bird-feed products, predominantly sold within the United Kingdom.
Expanded Spectrum's Global Pet Care segment with a market-leading premium pet-treats and toys portfolio across the United Kingdom.
Premium, market-leading pet-treats and toys brands (Good Boy, Meowee!, Wildbird) extend Spectrum's Global Pet Care footprint across the UK and continental Europe. Global Pet Care (GPC) reporting segment
On October 26, 2020, the Company acquired Armitage Pet Care Ltd (“Armitage”) for approximately $187 million. Located in Nottingham, United Kingdom, Armitage is a premium provider of pet treats and toys including a portfolio of brands that includes dog treats brand, Good Boy, and cat treats brand, Meowee!, among others, that are predominantly sold within the United Kingdom.Spectrum Brands Holdings FY2020 Form 10-K, Subsequent Events note
Advisory firms were not disclosed for this transaction.