Plotted by close date where disclosed, otherwise announcement. Select any marker to jump to the deal entry.
Three patterns show up across 1-800-FLOWERS.COM's deal book — what the team buys, how it pays, and how it integrates. The patterns are the throughline; the deals below are the evidence.
10 acquisitions. Each entry carries the deal value, financing structure, target revenue, executive commentary, and the original SEC filing — the evidence behind the patterns above.
1-800-FLOWERS.COM signed a definitive merger agreement to acquire all of the stock of Cheryl & Co., Inc., a Westerville, Ohio-based manufacturer and seller of cookies and other baked gift items, in an all-cash purchase valued at approximately $40 million. In its fiscal year ended January 2005, Cheryl & Co. recorded revenues of approximately $33 million and EBITDA of approximately $4.9 million. The deal was subject to a final vote of Cheryl & Co. shareholders and was expected to close by March 31, 2005. ~$40 million (cash).
We are pleased and excited to be adding the wonderful Cheryl & Co.-branded line of baked gifts, as well as the very talented founder and CEO Cheryl Krueger and her team to 1-800-FLOWERS.COM.Jim McCann — CEO, 1-800-FLOWERS.COM
1-800-FLOWERS.COM acquired Fannie May Confections Brands, Inc., a multi-channel retailer and manufacturer of chocolate and other confections under the Fannie May, Harry London and Fanny Farmer brands, for approximately $85 million in cash. The acquisition included a 200,000-square-foot candy manufacturing facility in North Canton, Ohio and 52 Fannie May retail stores in the Chicago area. Fannie May generated revenues of approximately $75 million in its fiscal year ended April 30, 2006. The deal closed on or about May 1, 2006, financed with an $85.0 million term loan under a new $135 million credit facility plus cash on hand. ~$85 million (cash).
The Fannie May, Harry London and Fanny Farmer names represent premium candy brands, perfect as gifts for any occasion and offer a significant opportunity for growth, particularly through the leveraging of our assets and capabilities in the online and direct marketing space.Jim McCann — CEO, 1-800-FLOWERS.COM
Now we have the opportunity to accelerate expansion of these great brands nationally with the significant resources, expertise and commitment of a strong strategic partner.David Taiclet — CEO, Fannie May Confections
1-800-FLOWERS.COM acquired Harry & David Holdings, Inc. for $142.5 million in cash, a leading multi-channel specialty retailer and producer of branded premium gift-quality fruit, gourmet food and other gifts under the Harry & David, Wolferman's and Cushman's brands. The deal included Harry & David's brands and websites, its Medford, Oregon headquarters, manufacturing/distribution facilities and orchards, a Hebron, Ohio distribution facility, and 47 retail stores. Harry & David had revenues of nearly $400 million in its most recent fiscal year; the combination created a retailer with more than $1.1 billion in annual sales. The deal closed September 30, 2014. $142.5 million (cash).
We are extremely pleased to be adding the iconic Harry & David name to our growing family of great gifting brands. This combination will increase our total annual revenue to more than $1 billion and add to our EBITDA, EPS and Free Cash Flow.Jim McCann — CEO, 1-800-FLOWERS.COM
We are thrilled to be joining the 1-800-FLOWERS.COM family. I am confident that by joining forces, we will benefit by gaining access to a robust infrastructure, distribution network, global presence, and enhanced resources.Craig Johnson — CEO, Harry & David
On August 14, 2019, 1-800-FLOWERS.COM completed its acquisition of the Shari's Berries business, a leading provider of dipped berries and other specialty treats, for a purchase price of $20.5 million through a bankruptcy proceeding of certain assets of the gourmet food business of FTD Companies, Inc. The acquisition included the Shari's Berries domain names, copyrights, trademarks, customer data, phone numbers and other intellectual property, plus certain raw-material inventory. (Disclosed in the company's Form 10-K.)
1-800-FLOWERS.COM acquired PersonalizationMall.com, a leading online retailer of personalized products, from Bed Bath & Beyond Inc. The deal, originally announced February 18, 2020 at $252 million, was renegotiated to $245 million in a July 21, 2020 settlement of related litigation and completed on August 3, 2020. It included the PersonalizationMall.com website and a 360,000-square-foot production and distribution facility in Bolingbrook, Illinois. PersonalizationMall had revenues of more than $150 million; the acquisition raised the company's annual revenue run rate to more than $1.6 billion. $245 million (cash) — originally announced at $252 million.
PersonalizationMall's extensive product offering and industry-leading personalization capabilities will be an excellent addition to our growing family of popular gifting brands.Chris McCann — CEO, 1-800-FLOWERS.COM
The addition of PersonalizationMall.com to our unique business platform, including our all-star family of brands, significantly enhances our ability to help our customers engage and stay connected with the important people in their lives.Chris McCann — CEO, 1-800-FLOWERS.COM
On October 27, 2021, 1-800-FLOWERS.COM completed its acquisition of all of the membership interest in Vital Choice Seafood LLC, a provider of wild-caught seafood and sustainably farmed shellfish, pastured proteins, organic foods and marine-sourced nutritional supplements. The company funded the $20.0 million purchase (total consideration approximately $20.3 million) using its existing credit facility; the deal included tradenames, customer lists, websites and operations. Vital Choice had revenues of approximately $27.8 million for its year ended December 31, 2020. (Disclosed in the company's Form 10-K.). $20.0 million (total consideration ~$20.3 million).
On December 31, 2021, 1-800-FLOWERS.COM completed its acquisition of Alice's Table, a lifestyle business offering fully digital livestreaming floral, culinary and other experiences to guests across the country. The company used existing cash of $0.8 million, converted $0.3 million of existing accounts receivable and its previous $0.3 million cost-method investment to acquire 100% ownership, which included tradenames, customer lists, websites and operations. Alice's Table had revenues of approximately $3.8 million for the twelve months ended September 30, 2021. (Disclosed in the company's Form 10-K.). ~$1.4 million (cash $0.8M + converted receivables/prior investment).
On January 10, 2023, 1-800-FLOWERS.COM completed its acquisition of certain assets of the Things Remembered brand, an online gifting and personalization destination known for personalized jewelry, drinkware, home decor, business gifts and awards, and wedding essentials. The $5.0 million asset purchase included intellectual property, a customer list, certain inventory and equipment but excluded Things Remembered retail stores; operations were integrated into the PersonalizationMall.com brand. Things Remembered's e-commerce revenues were $30.4 million for the twelve months ended November 30, 2022. (Disclosed in the company's Form 10-K.)
On April 3, 2024, 1-800-FLOWERS.COM completed its acquisition of certain assets of Card Isle, an e-commerce greeting card company, for $3.6 million in cash, expanding the company's presence in the greeting card category across its brands and providing digital and physical greeting cards to sister brands as well as independent florist and other wholesale customers. (Disclosed in the company's Form 10-K.)
On July 1, 2024, 1-800-FLOWERS.COM completed its acquisition of certain assets of Scharffen Berger, a manufacturer of giftable premium chocolate and specialty treats, expanding the company's product offerings in the Gourmet Foods & Gift Baskets segment. The company used cash on its balance sheet to fund the approximately $3.3 million purchase. (Disclosed in the company's Form 10-K.)