Adobe acquisition history

Figma is a web-first collaborative design platform founded by Dylan Field and Evan Wallace in 2012 that pioneered product design on the web. Adobe entered into a definitive merger agreement in September 2022 to acquire Figma for approximately $20 billion in cash and stock, but the companies mutually terminated the agreement in December 2023 after concluding there was no clear path to regulatory approval in Europe and the UK. approximately $20 billion in cash and stock (agreement terminated in December 2023; deal did not close).

Adobe and Figma strongly disagree with the recent regulatory findings, but we believe it is in our respective best interests to move forward independently.Shantanu Narayen — Chair and Chief Executive Officer, Adobe (December 2023 termination announcement)

GoLive Systems developed a professional visual web-authoring environment for building HTML sites without hand-coding. Adobe acquired the company's U.S. and German operations to add professional web design to its creative product family, shipping the technology as Adobe GoLive.

Accelio Corporation, formerly known as JetForm, was an Ottawa-based provider of electronic forms and automated document-output software for enterprises. Adobe acquired the company to strengthen its server-based document generation and forms capabilities for business and government customers.

Q-Link Technologies was a privately held company that provided Java-based workflow technology. Adobe integrated the technology with its enterprise server products, enabling customers to combine document process management with their core business applications.

Syntrillium Software developed Cool Edit Pro, a professional digital audio recording and editing application. Adobe acquired the technology to enter the professional audio market, relaunching the product as Adobe Audition.

OKYZ S.A. was a privately held French company that provided three-dimensional technology and expertise. Adobe applied the technology to its Intelligent Document platform, enabling 3D content to be embedded in and viewed through Adobe document formats.

Serious Magic developed video production tools including chroma-key, teleprompting and video-presentation software used by producers and communicators. Adobe acquired the company to add real-time video production technology to its professional video and creative products.

Interakt was a Romanian developer of web-development tools and extensions that enabled data-driven and e-commerce sites to be built on top of Macromedia Dreamweaver. Adobe acquired the company to reinforce the professional web-development capabilities it gained through the Macromedia acquisition.

Inscriber Technology Corporation was a Canadian provider of broadcast graphics, on-air titling and character-generation software used by television broadcasters. Adobe acquired the company to add real-time broadcast graphics capabilities to its professional video product line.

Scene7 was a leading provider of hosted, on-demand rich-media delivery services, giving businesses a web-based system to upload, manage, enhance and publish dynamic rich content such as product imagery. Adobe acquired the company in the second quarter of fiscal 2007 and made it part of its digital marketing and experience offerings, later branded Adobe Dynamic Media.

Business Catalyst was an Australian hosted software service that gave web professionals an all-in-one capability to develop, maintain and run websites, including content management, e-commerce and marketing campaigns for small-business clients. Adobe acquired the company to complement its Creative Suite tools with hosted services for building and running online businesses.

Demdex was a data-management platform company whose technology let marketers aggregate and manage their audience data and make it actionable across advertising channels. Adobe acquired Demdex during fiscal 2011 and built it into the data-management capabilities of its digital marketing offerings, later branded Adobe Audience Manager.

Auditude was a video ad-serving platform that enabled content publishers and media companies to deliver and monetize their media across PC, mobile, tablet and connected-TV screens. Adobe acquired the company in the fourth quarter of fiscal 2011 to strengthen its video product solution and help customers monetize their media assets on the web.

TypeKit operated a subscription web-font service that made high-quality typefaces available for use anywhere on the web. Adobe acquired the company in the fourth quarter of fiscal 2011 and made it an integral part of Creative Cloud, later relaunching the service as Adobe Fonts.

Nitobi was the maker of PhoneGap and the primary contributor to the open-source PhoneGap framework, which lets developers build device-native mobile applications using HTML, CSS and JavaScript. Adobe acquired the company in the fourth quarter of fiscal 2011 and made PhoneGap part of its Creative Cloud offering for mobile developers.

Iridas developed professional color-grading and finishing technology for film and video, including its SpeedGrade line of color applications and expertise in color science and image processing. Adobe acquired the technology to add high-end color grading to its professional video tools, which it delivered as Adobe SpeedGrade.

Aviary built a photo-editing platform whose free software development kit let developers embed a customizable photo editor into mobile and web applications across iOS, Android, Windows and HTML5. Adobe acquired the company in 2014 to accelerate Creative Cloud app development and made the technology part of its Creative SDK.

Mixamo, a San Francisco company, let designers create and customize a broad range of high-quality 3D characters and animations, including tens of thousands of turnkey 3D models. Adobe acquired the company in 2015 to make 3D content creation more accessible and to integrate 3D character and animation tools into Creative Cloud applications such as Photoshop.

ContentCal was a UK-based company that helped centralize and automate social-media planning, publishing and reporting through a drag-and-drop interface for scheduling content across social channels, blogs and advertising platforms. Adobe announced the acquisition in December 2021 to serve the creator economy and integrate social-media planning and publishing into products such as Adobe Express.

We started ContentCal knowing that the Creator Economy had the potential to fundamentally change the way people work.Alex Packham — Founder and CEO, ContentCal

Topaz Labs is an AI company that develops professional-grade video and image enhancement models and tools used by creative professionals and enterprises to sharpen detail, remove noise, restore footage and increase resolution. It also brings expertise in optimizing large, complex AI models to run directly on device. Adobe plans to combine Topaz Labs with its creative products including Firefly, Photoshop, Lightroom and Premiere to help creators deliver high quality across formats and workflows and make advanced AI more responsive and cost-effective.

Semrush is a brand visibility platform offering data-driven generative engine optimization (GEO) and search engine optimization (SEO) solutions that help marketers manage brand visibility and audience reach across owned channels, large language models, traditional search and the wider web. Adobe agreed to acquire Semrush to extend its customer experience orchestration offerings into brand visibility as consumers increasingly use AI interfaces to discover and evaluate brands. approximately $1.9 billion.

Frame.io was a privately held company that provides a cloud-based video collaboration platform, acquired on October 7, 2021 for approximately $1.18 billion. It was integrated into Adobe's Digital Media segment and Creative Cloud.

Workfront was a privately held company providing a work management platform, acquired in the first quarter of fiscal 2021 for approximately $1.52 billion in cash. It was integrated into Adobe's Digital Experience segment.

Allegorithmic was a privately held 3D editing and authoring software company for gaming and entertainment, acquired on January 23, 2019. Its Substance suite (Substance Painter, Substance Source, Substance Alchemist, and Substance Designer) enables 3D texturing and materials authoring. approximately $106.2 million in cash.

Marketo was the market-leading cloud platform for B2B marketing engagement, with nearly 5,000 customers, acquired for $4.75 billion subject to customary purchase price adjustments. It brought planning, engagement, and measurement into an integrated B2B marketing platform. $4.75 billion (disclosed as approximately $4.74 billion in Adobe's fiscal 2018 10-K).

The acquisition of Marketo widens Adobe's lead in customer experience across B2C and B2B and puts Adobe Experience Cloud at the heart of all marketing.Brad Rencher — Executive Vice President and General Manager, Digital Experience, Adobe

Magento was a privately held commerce platform company acquired on June 18, 2018 for approximately $1.64 billion. It offers digital commerce enablement and order orchestration for physical and digital goods across industries, from mid-market to enterprise businesses.

TubeMogul was a publicly held video advertising platform company acquired in December 2016. Its platform lets advertisers plan, buy, measure, and optimize global advertising spend from a single platform using proprietary programmatic technologies including real-time bidding, automated optimization, and advanced audience targeting. approximately $549 million in cash, plus the assumption of certain employee equity awards.

Livefyre operated a content-marketing and audience-engagement platform that let brands curate user-generated content from social networks such as Twitter, Facebook and Instagram and weave it into real-time digital experiences. Adobe completed the acquisition in 2016 and integrated Livefyre into Adobe Experience Manager, combining professionally created content with user-generated content.

Fotolia was a leading marketplace for royalty-free photos, images, graphics, and HD videos, acquired during fiscal 2015 for $807.5 million. It was integrated into Adobe's Digital Media segment and became a foundation of the Adobe Stock offering.

Neolane was a privately held leader in cross-channel campaign management technology, acquired during fiscal 2013 for $616.7 million. It became Adobe Campaign, one of the core solutions in the Adobe Marketing Cloud.

Behance was an online social media platform used to showcase and discover creative work, acquired during fiscal 2013 for $111.1 million. It was integrated into Adobe's Digital Media segment and became a community for creative professionals within Creative Cloud.

Efficient Frontier was a multi-channel digital ad buying and optimization company acquired in the first quarter of fiscal 2012. Adobe later rebranded it as Adobe AdLens, part of the Adobe Media Optimizer solution.

EchoSign was a web-based provider of electronic signatures and signature automation, letting individuals and enterprises upload documents, set up signing workflows and collect signatures online. Adobe acquired the company in 2011 to expand the value of its document-exchange services for knowledge workers, and the product later became Adobe Sign.

Day Software Holding AG was a leading provider of web content management, digital asset management, and social collaboration software. Adobe completed a public tender offer to acquire all publicly held registered shares of Day for 139 Swiss Francs per share in cash, a transaction valued at approximately $248.3 million on a fully diluted equity-value basis. approximately $248.3 million (tender offer of 139 Swiss Francs per share in cash).

Omniture was an Orem, Utah based company that provided web analytics, measurement, and optimization technologies used by advertisers, media companies, and online retailers. The acquisition, valued at approximately $1.8 billion on a fully diluted equity-value basis, was structured as a cash tender offer at $21.50 per share. approximately $1.8 billion (tender offer of $21.50 per share in cash).

Adobe customers are looking to us for solutions to deliver engaging experiences and more effectively monetize their content and applications online.Shantanu Narayen — President and Chief Executive Officer, Adobe Systems Incorporated

Macromedia was a San Francisco based software company best known for Flash, Dreamweaver, and web and multimedia authoring tools. Its technology extended Adobe's reach into rich interactive content, web development, and mobile and enterprise delivery platforms. approximately $3.4 billion.

Customers are calling for integrated software solutions that enable them to create, manage and deliver a wide range of compelling content and applications, from documents and images to audio and video.Bruce Chizen — Chief Executive Officer, Adobe Systems Incorporated

Frame Technology Corporation developed FrameMaker, software used to author and produce long, structured business and technical documents such as books and technical manuals. Adobe added FrameMaker to its publishing lineup to serve technical and enterprise documentation workflows alongside its existing creative and PostScript technologies.

Aldus Corporation was a Seattle-based desktop-publishing pioneer whose flagship product, PageMaker, was a leading professional page-layout application for Windows and Macintosh. Adobe combined Aldus's page-layout and publishing software with its own type, imaging and PostScript technologies to broaden its creative product line. As a condition of regulatory clearance, Adobe agreed to divest the FreeHand illustration program, which reverted to Altsys Corporation.