Alphabet acquisition history

dMarc Broadcasting operated an automated advertising platform for the radio-broadcast industry, connecting advertisers directly to radio stations and streamlining the sale, scheduling, delivery and reporting of radio spots. Google acquired the Newport Beach, California company to extend its measurable, targeted advertising model beyond the web into radio, with plans to fold dMarc's technology into AdWords as a new ad-distribution channel.

Google is committed to exploring new ways to extend targeted, measurable advertising to other forms of media.Google Inc. — dMarc acquisition press release, January 2006

Siemplify was a provider of security orchestration, automation and response (SOAR) technology that helps security teams manage and respond to threats more efficiently. Google acquired it and integrated the technology into Google Cloud's Chronicle security platform, rebranding it as Chronicle SOAR. The deal advanced Google Cloud's goal of unifying threat detection and response for security operations centers.

Actifio was a leader in backup and disaster recovery, letting customers protect virtual copies of data in native format, manage them across their lifecycle and reuse them for development and testing. Google acquired it to strengthen Google Cloud's business-continuity and data-protection offering for workloads running both on-premises and in the cloud. The technology later became part of Google Cloud's Backup and DR service.

AppSheet was an intelligent no-code application-development platform that let IT staff and business users build apps and automations without writing code. Google acquired it to give Google Cloud customers a way to create and extend applications drawing on tools like Google Sheets, Forms, Android, Maps and Analytics. The deal aimed to empower so-called citizen developers across industries.

North was a Canadian smart-glasses and wearable-computing company, maker of the Focals smart glasses, with roots in human-computer interaction and heads-up display technology. Google acquired it to bolster its ambient- and helpful-computing hardware efforts. The North team joined Google to work on next-generation devices.

Raxium was a startup developing single-panel MicroLED display technology for augmented and mixed-reality devices, an area where compact, high-efficiency displays are critical. Google acquired it to add deep expertise in microdisplays and to support its work on next-generation devices and immersive computing. The Raxium team joined Google's devices and services group.

Applied Semantics built software for online advertising, domain-name management, and enterprise information management, centered on its patented CIRCA semantic text-processing technology and an AdSense product that read the themes of a web page to serve relevant ads. Google acquired the company to strengthen its search and content-targeted advertising programs and to establish a Southern California product development center in Santa Monica.

Applied Semantics is a proven innovator in semantic text processing and online advertising.Sergey Brin — Google co-founder and President of Technology

Kaltix was a search-technology startup working on personalized and context-sensitive search methods to make finding web information faster and more relevant. Google acquired the young company to continue developing those personalization technologies within its own search platform.

Google and Kaltix share a common commitment to developing innovative search technologies that make finding information faster, easier and more relevant.Larry Page — Google co-founder and President of Products

Keyhole was a digital mapping company whose 3D geospatial visualization software let users stream satellite and aerial imagery, zoom from a global view down to street level, and search for points of interest such as hotels, hospitals, and ATMs. Google acquired it to give users a new visual search tool; the technology later became the foundation of Google Earth and fed into Google Maps.

This acquisition gives Google users a powerful new search tool, enabling users to view 3D images of any place on earth as well as tap a rich database of roads, businesses and many other points of interest.Jonathan Rosenberg — Vice President of Product Management, Google

Urchin Software made a web-analytics solution that helped site owners and marketers understand visitor behavior, optimize content, and measure marketing performance, offered as a hosted service, an installed product, and through hosting providers. Google acquired it to add measurement tools to its advertising and publishing suite; Urchin was relaunched as the free Google Analytics.

This technology will be a valuable addition to Google's suite of advertising and publishing products.Jonathan Rosenberg — Vice President of Product Management, Google

Google acquired Upstartle, the startup behind Writely, a browser-based collaborative word processor that let people access, share, and co-edit documents online. The Writely team joined Google, and registrations were paused while the product was migrated onto Google's architecture. The technology became the foundation of the word-processing side of Google Docs.

everyone told us it was crazy to try and give people a way to access their documents from anywhere -- not to mention share documents instantly, or collaborate online within their browsers. But that's exactly what we did.Jen Mazzon — Google Writely Team

Google acquired @Last Software, the maker of SketchUp, a 3D modeling application. The two companies had already collaborated on a free plug-in that let SketchUp users place 3D building models into Google Earth. The acquisition brought the SketchUp team into Google to accelerate its goal of making 3D content creation broadly accessible.

Our little company was founded six years ago with the grand vision of bringing 3D to everyone; now that goal is truly within reach.Jeff Martin — Product Marketing Manager

Google acquired the Neven Vision team, which specialized in automatically extracting information from photos, including detecting whether an image contains a person and, potentially, recognizing people, places, and objects. Google folded the expertise into Picasa to make searching and organizing personal photo collections easier, laying groundwork for later face- and image-recognition features.

Neven Vision comes to Google with deep technology and expertise around automatically extracting information from a photo.Adrian Graham — Picasa Product Manager

Google acquired JotSpot, a company founded by Excite co-founders Joe Kraus and Graham Spencer that built easy-to-use wiki software for creating, managing, and sharing information online without needing to know HTML. JotSpot paused new registrations while migrating to Google's infrastructure; its technology later re-launched as Google Sites.

JotSpot is now part of Google, and I couldn't be more excited.Joe Kraus — JotSpot

Google acquired ImageAmerica, a company that builds high-resolution cameras for collecting aerial imagery. Google noted the firm's work was already familiar to Maps and Earth users, including high-resolution black-and-white imagery of New Orleans captured after Hurricane Katrina. Google said the technology was still in an R&D phase and would feed into its mapping services over time.

We're excited about how ImageAmerica's technology will contribute to our mapping services down the road.Stephen Chau — Product Manager, Google

Google agreed to purchase Panoramio, a Spain-based community photo website that lets photographers geo-locate, store, and organize their photos and view them in Google Earth. Panoramio's geotagged images had already been a default layer in Google Earth since the start of the year, and Google planned to further integrate the user-generated content into its mapping technologies.

I am pleased to tell you that we've agreed to purchase Panoramio, a website based in Spain that links millions of photos with the exact geographical location where they were taken.John Hanke — Director for Maps, Earth and Local, Google

YouTube announced Google's purchase of Omnisio, a small California-based startup focused on making online video more useful and collaborative through advanced tools such as video annotation and clip mashups. YouTube said the team's technical expertise would help it expand what users can do with videos on the site.

The Omnisio team has tremendous technical expertise when it comes to advanced video tools and having this kind of talent at YouTube should help us further explore ways to enhance your YouTube experience.The YouTube Team

Google announced it had signed a deal to acquire On2 Technologies, a leading creator of high-quality video compression technology, arguing that video compression should be part of the web platform. Google said the deal remained subject to On2 shareholder and regulatory approval and was expected to close in Q4. The acquisition later yielded the VP8 codec and the WebM project.

we think that video compression technology should be a part of the web platform.Jeremy Doig — Engineering Director – Video, and Mike Jazayeri, Group Product Manager, Google

Slide was a social-technology company (led by PayPal co-founder Max Levchin) that built widely used social apps and games reaching tens of millions of people. Google acquired the team to make its own services more socially aware and extend social features across Gmail, Docs, Blogger, Picasa, and YouTube.

Slide has already created compelling social experiences for tens of millions of people across many platforms, and we've already built strong social elements into products like Gmail, Docs, Blogger, Picasa and YouTube. As the Slide team joins Google, we'll be investing even more to make Google services socially aware and expand these capabilities for our users across the web.David Glazer — Engineering Director, Google

Metaweb maintained Freebase, an open semantic database of over 12 million real-world entities — people, places, movies, books, companies — and the relationships between them. Google acquired it to deepen search's understanding of real-world things and answer complex entity-based queries; the work fed into the Knowledge Graph.

The web isn't merely words—it's information about things in the real world, and understanding the relationships between real-world entities can help us deliver relevant information more quickly.Jack Menzel — Director of Product Management, Google

Widevine provided video delivery technology including digital rights management (DRM), secure delivery, and video optimization used by studios, cable systems, and device makers to stream premium content securely across devices. Google acquired it to support high-quality, secure on-demand streaming (including on YouTube).

Phonetic Arts was a Cambridge, England speech-synthesis company whose technology generated natural-sounding computer speech from small samples of recorded voice. Google acquired it to advance text-to-speech (voice output), complementing existing voice-input products like Voice Search and Voice Actions.

That's why we're pleased to announce we've acquired Phonetic Arts, a speech synthesis company based in Cambridge, England.Mike Cohen — Manager of Speech Technology, Google

SayNow built a voice-messaging platform enabling voice messages, one-to-one and group calls integrated into social networks and mobile apps. Google folded its team into its voice efforts; days later, engineers combined SayNow technology with Twitter to launch a speak-to-tweet service during the 2011 Egyptian internet shutdown.

We worked with a small team of engineers from Twitter, Google and SayNow, a company we acquired last week, to make this idea a reality.

fflick, built by a team of former Digg employees, analyzed Twitter and social-media data to gauge sentiment (originally movie reactions) and surface popular content and the conversations around it. YouTube acquired the team to connect viewers with videos discussed across the web and surface those conversations on YouTube.

So today we're excited to announce we've acquired Fflick, a talented team that analyzes social media data to surface great content and the discussions around it.Shiva Rajaraman — Group Product Manager, YouTube

zynamics was a German security firm specializing in reverse-engineering and malware analysis, known for tools such as BinDiff, BinNavi, and VxClass. Google acquired it in 2011 to strengthen malware detection and user protection; the BinDiff engine went on to power Google's large-scale malware-clustering pipeline.

Ever since zynamics joined Google in 2011, we have been committed to keeping our most valuable tools available to the security research community.

Admeld was a New York publisher-side yield optimization and ad management firm that helped large website publishers manage and maximize revenue from display ad inventory across many networks and exchanges. Google acquired it to improve its publisher-facing display advertising tools and simplify a complex ad-management landscape.

To help major publishers get the most out of the rapidly changing and growing display ad landscape, we've signed an agreement to acquire Admeld, a New York-based yield optimization firm.Neal Mohan — VP of Display Advertising, Google

Zagat is a pioneer of crowd-sourced consumer dining reviews, known for its 30-point rating scale, founded by Tim and Nina Zagat. Google acquired it to strengthen local search, Maps, and recommendations with a large, trusted base of restaurant and venue reviews and an experienced consumer-survey team.

So, today, I'm thrilled that Google has acquired Zagat. Moving forward, Zagat will be a cornerstone of our local offering—delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world.Marissa Mayer — VP of Local, Maps & Location Services, Google

Wildfire Interactive built a social media marketing platform that let brands and agencies create, manage, and measure their presence, promotions, and ad campaigns across social networks (Facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn) from one place. Google acquired it to give ad clients integrated social-marketing tools alongside search, display, and video.

With this in mind, today we're happy to share that the Wildfire team will be joining Google.Jason Miller — Product Management Director, Google

Quickoffice made mobile office productivity software that let users create and edit Microsoft Word, Excel, and PowerPoint documents on phones and tablets, with strong file-format interoperability. Google acquired it to bring document-editing technology into Google Apps and give a more integrated cross-device experience.

We're happy to announce that we have acquired Quickoffice, a leader in office productivity solutions.Alan Warren — Engineering Director, Google

TxVia operated a fast, flexible, and highly reliable prepaid and payments processing platform that had supported management of over 100 million accounts since 2008 and was certified to the major payment networks. Google acquired it to complement its payments capabilities and accelerate the full Google Wallet vision.

Today, we're thrilled to announce that we've acquired payments technology company TxVia to complement our payments capabilities and accelerate innovation towards our full Google Wallet vision.Osama Bedier — VP of Wallet and Payments, Google

Nik Software built digital photo-editing tools and was the maker of Snapseed, an award-winning mobile photo-editing app (Apple's iPad App of the Year). Google folded the team in and brought Snapseed to Android, offering adjustments and creative filters to strengthen Google+ photo sharing on mobile.

Having welcomed Nik to the Google family, we're excited to bring their Snapseed app (last year's iPad app of the year) to Android.Vic Gundotra — SVP, Google

Firebase provides a backend-as-a-service that lets developers build web and mobile apps with a realtime database, user authentication, and hosting without managing servers. Google acquired the team to strengthen its developer platform and, over time, folded Firebase into Google Cloud as a unified app-development platform.

Timeful built a smart scheduling app that used behavioral-science algorithms to help people find time for tasks, habits, and goals. Google acquired the team to bring intelligent time-management and smart-scheduling features into Gmail, Inbox, and Google Calendar.

Jibe Mobile operated a cloud platform for RCS (Rich Communication Services), the carrier-messaging standard meant to succeed SMS with richer features. Google acquired Jibe as part of its commitment to bring a modern, universal messaging experience to Android in partnership with mobile carriers. The deal was disclosed in Google's Android blog post committing to the RCS standard.

Synergyse offered an interactive, in-product training tool delivered as a Chrome extension that coached users through Gmail, Calendar, Drive, and Docs. Google acquired it to make guided training a built-in part of the G Suite (now Google Workspace) offering and improve enterprise adoption.

Moodstocks was a Paris-based team building machine-learning and on-device image- and object-recognition technology for mobile. Google acquired it to strengthen its machine-learning research presence in France and improve visual recognition across products such as Google Photos. (Announcement is on Google's official French-language blog.)

Anvato provides a cloud media platform that automates encoding, editing, publishing, and secure distribution of video (OTT) content for large media and entertainment companies. Google acquired Anvato and folded it into Google Cloud Platform to offer an end-to-end video processing and workflow solution.

Orbitera runs a commerce platform that simplifies buying, selling, billing, and packaging of software in the cloud for ISVs, service providers, and channel partners. Google acquired it to support a multi-cloud software marketplace and ecosystem around Google Cloud Platform.

FameBit runs a marketplace that connects online video creators with brands for branded-content and influencer marketing deals. Google acquired it to bring more branded-content opportunities and revenue to the YouTube creator community, pairing FameBit's marketplace technology with YouTube's scale.

Qwiklabs delivers hands-on, browser-based lab environments for learning cloud platforms and infrastructure software. Google acquired it to provide practical, hands-on training for Google Cloud Platform and G Suite and to help close the cloud skills gap.

Fabric is a modular mobile-app development platform—including the popular Crashlytics crash-reporting tool—that Twitter had built for developers. Google acquired the Fabric team and technology and moved it under the Firebase team to give developers a more unified set of tools for building, stabilizing, and growing apps.

Limes Audio, based in Sweden, develops technology that removes noise, distortion, and echo to improve voice quality in video and telephony conferencing. Google acquired the team to enhance audio quality in its G Suite communication products such as Hangouts and Chromebox for Meetings.

Kaggle hosts the world's largest online community of data scientists and machine-learning practitioners, known for its public datasets, notebooks (kernels), and prediction competitions. Google acquired it (announced at Google Cloud Next '17) to bring this community closer to Google Cloud's data and machine-learning services.

Owlchemy Labs is a virtual-reality game studio behind hits such as Job Simulator and Rick and Morty: Virtual Rick-ality. Google acquired the studio to build immersive VR experiences and develop new interaction models across platforms as part of its Google VR / Daydream efforts.

Bitium provides enterprise identity and access management, including single sign-on (SSO) and provisioning for a broad range of cloud applications. Google acquired it to advance its Cloud Identity vision and give enterprise customers unified identity, SSO, and app provisioning across cloud and mobile environments.

Google acquired the Usenet discussion service and related assets of Deja.com, including a searchable archive of Usenet postings dating back to 1995, along with software, the deja.com and dejanews.com domains, trademarks, and other intellectual property. The archive of more than 500 million messages was relaunched at groups.google.com, forming the basis of what became Google Groups.

We welcome Deja's loyal users into the growing community of Google users worldwide. With more than 500 million individual messages and growing fast, Usenet and its thriving community is one of the most active and valuable information sources on the Internet.Larry Page — CEO and co-founder, Google

Google acquired the technology assets of Outride Inc., a Redwood City search startup spun off from Xerox PARC, including its patent rights, source code, trademarks, and associated domain names. Outride had developed 'model-based relevance' technology for personalized information retrieval based on a user's interests and demographics.

This acquisition is another example of Google's commitment to providing the highest quality search service in the world.Larry Page — co-founder and president of products, Google

Google acquired Pyra Labs, the San Francisco company that created Blogger, one of the earliest and most popular self-publishing weblog services. Founder Evan Williams and his small team joined Google, and Blogger became Google's entry into consumer web publishing.

Google acquired Neotonic Software, a San Francisco company whose Trakken product provided email-based customer support and CRM tooling with spam and virus filtering. Neotonic's technology and team, including its ClearSilver templating work, were folded into Google's internal support systems and products such as Google Groups and Gmail.

Google acquired Sprinks, a contextual and keyword-targeted online advertising business that had operated as a division of Primedia's About.com. The deal added another set of advertiser relationships and ad-placement technology as Google was building out its AdWords and content-network advertising products.

Google acquired Genius Labs, a small blogging-focused operation, in a talent-oriented deal that brought blogging expertise (including Biz Stone) into Google's Blogger team. The transaction was one of several small 2003 moves that strengthened Google's early weblog publishing efforts.

Google acquired Ignite Logic, an early-stage startup building a template-based website creation tool aimed at small businesses, with an initial focus on the legal industry. The company was bought before publicly launching its product, bringing its web-building technology and team to Google.

Google acquired Picasa, a Pasadena-based digital photo management company whose software let users organize, edit, and share digital photographs on their computers. Picasa had previously partnered with Google's Blogger service, and its technology became the foundation of Google's consumer photo tools.

Picasa enables users to easily manage and share digital photographs, and its technologies complement Google's ongoing mission to organize the world's information and make it universally accessible and useful.Jonathan Rosenberg — Vice President of Product Management, Google

Google acquired ZipDash, a startup that provided real-time traffic analysis and reporting for mobile users. The team and technology were absorbed into Google's mapping efforts and contributed to the traffic and mobile capabilities that later fed into Google Maps.

Google acquired Where 2 Technologies, a Sydney-based startup founded by the Rasmussen brothers that had built a downloadable desktop mapping application. Reworked into a web application, its mapping engine became the core technology behind Google Maps.

Google acquired Dodgeball, a New York startup that offered a location-based mobile social networking service in which users texted their location to be alerted about nearby friends, friends-of-friends, and venues. Founders Dennis Crowley and Alex Rainert joined Google, and the service was later succeeded by Google Latitude.

Google acquired Akwan Information Technologies, a Belo Horizonte search-technology company that was Google's first acquisition in Brazil. Akwan was converted into Google's research and development center in the country, seeding the company's engineering presence in Latin America.

Google acquired Reqwireless, a Waterloo, Ontario software company known for its Java ME (J2ME) mobile web browser and email client, WebViewer, which reformatted desktop web content for handheld phones. The team and technology bolstered Google's early mobile software efforts.

Google acquired Android Inc., a Palo Alto startup founded by Andy Rubin, Rich Miner, Nick Sears, and Chris White that was developing software for mobile devices. The low-profile deal brought Rubin and his team into Google and became the foundation of the Android mobile operating system. Google did not issue a formal press release, and no acquisition value was officially disclosed.

Google acquired Skia Inc., a Chapel Hill company founded by Mike Reed and Cary Clark that developed a compact, high-performance 2D graphics library written in C++. Google later open-sourced the engine, and Skia went on to power rendering in Chrome, ChromeOS, and Android.

Pixate built a tool that let designers prototype native mobile app interactions and animations without writing code. Its team joined Google to strengthen the company's design and prototyping efforts, and Pixate Studio was made free following the deal.

Oyster ran a subscription service that gave readers unlimited access to a large catalog of e-books for a flat monthly fee, sometimes called the 'Netflix for books.' Google acquired Oyster's technology and hired its founders to work on Google Play Books in New York, after which the Oyster subscription service was wound down.

Digisfera was a Portuguese startup specializing in 360-degree panoramic photography and imaging software, with credits including high-profile events captured in immersive panoramas. Its team joined Google's Street View group to help build richer 360-degree imaging experiences.

Fly Labs was a New York startup that made popular iPhone apps for editing video and photos on mobile devices. Its team joined the Google Photos group to expand in-app video editing, and its standalone apps were later retired.

BandPage operated a platform that let musicians build profiles and sell merchandise, tickets, and exclusive experiences directly to fans, reaching hundreds of thousands of artists. The team was acquired by Google's YouTube to help artists connect with and monetize their audiences.

Pie was a Singapore-based startup that built a workplace messaging app designed to let teams communicate without relying on email. Its team joined Google to help start the company's first dedicated engineering team in Southeast Asia, focused on building products for the next billion users coming online.

Through our new engineering team here, coupled with work being done by many Google teams around the world, we hope to continue advancing our mission to organize the world's information and make it universally accessible and useful.Caesar Sengupta — VP & GM, Next Billion Users, Google

Kifi built a mobile app and deep-search technology that let people save, organize, share, and discuss links and web content. Google acquired the team to strengthen its Spaces group sharing and collaboration app, and the Kifi service was subsequently shut down.

LaunchKit offered a suite of tools that helped mobile developers build and monitor their apps, including screenshot and app-website builders, review monitoring, and sales reporting, used by tens of thousands of developers. The team joined Google's developer products group and open-sourced the LaunchKit tools on GitHub.

Urban Engines combined big data and spatial analytics to model movement and transportation flows, generating insights from transit systems, delivery vehicles, and on-demand fleets to improve urban mobility. Its team joined Google Maps to apply location-based analytics to mapping and commute optimization.

API.AI built a developer platform for adding natural-language understanding, speech recognition, and intent detection to apps, services, and devices, used by tens of thousands of developers to create conversational bots. After joining Google it was folded into Google Cloud and rebranded as Dialogflow.

Eyefluence developed eye-interaction technology that let users of head-mounted displays control devices and translate intent into action using their eyes, backed by a portfolio of gaze-tracking patents. Its team joined Google to advance eye-tracking for virtual and augmented reality hardware.

LeapDroid built a gaming-focused Android emulator that let users run Android apps on Windows PCs. Google hired the team behind it, after which LeapDroid stopped development and support of the emulator.

Cronologics, founded by former Googlers, developed a smartwatch operating system and a device (the CoWatch) with voice-assistant integration. The team joined Google's Android Wear group to help improve its smartwatch platform.

AppBridge was a Vancouver-based startup whose software moved enterprise files and their folder structures and metadata from on-premises servers and rival platforms into G Suite apps like Google Drive. Google acquired it to smooth the hardest part of cloud adoption for businesses, the bulk migration of existing data. The team and technology were folded into Google's cloud and productivity tools.

Halli Labs was a young Bengaluru-based artificial intelligence and machine learning startup that aimed to apply modern AI and deep learning techniques to long-standing problems. Google acquired the team shortly after its public debut, folding it into the Next Billion Users initiative focused on bringing internet services to first-time users in emerging markets. Financial terms were not disclosed.

AIMatter, founded in Belarus, built a neural-network-based platform and SDK for fast on-device image processing, along with the Fabby photo and video editing app that used computer vision for effects like background replacement. Google acquired the team to strengthen its work in computer vision, machine-learning platforms and augmented reality. Terms were not disclosed.

Relay Media, founded by a former Googler, built technology that converted ordinary web pages into the mobile-optimized Accelerated Mobile Pages (AMP) format. Google acquired the AMP-converter technology to accelerate adoption of AMP across publishers and speed up the mobile web. Financial terms were not disclosed.

60dB (also styled 60db) was a startup founded by former Netflix executives and a radio journalist that offered a personalized, short-form audio and podcast app built around bite-sized audio segments. Google acquired the team, and the 60dB app was shut down as the founders joined Google to pursue their goals at greater scale, foreshadowing Google's later podcast efforts. Terms were not disclosed.

Redux was a Cambridge, UK startup (operating under parent NVF Tech / Redux Laboratories) that developed surface-audio and haptics technology, using tiny actuators to vibrate a device's screen so it could act as a speaker and provide tactile feedback. Google acquired the company, potentially freeing up internal space in future devices by removing dedicated speakers. Google declined to disclose terms.

Tenor operated a popular GIF search platform and keyboard across Android, iOS and desktop, handling billions of GIF searches a month for hundreds of millions of users. Google acquired Tenor to strengthen GIF discovery and sharing inside Google Images and other products such as the Gboard keyboard, while keeping Tenor running as its own brand. Financial terms were not disclosed.

Tenor will help us do this more effectively in Google Images as well as other products that use GIFs, like Gboard.Cathy Edwards — Director of Engineering, Google Images

Velostrata was an Israeli enterprise cloud-migration company whose technology adapted workloads on the fly for cloud execution and decoupled compute from storage, letting businesses move VM-based workloads such as large databases and enterprise applications to and from the cloud without performance loss. Google announced its intent to acquire the company to expand Google Cloud's migration toolset for enterprises. Terms were not disclosed.

This acquisition...will add to our broad portfolio of migration tools to support enterprises in their journey to the cloud.Eyal Manor — VP Engineering, Google Cloud

Cask Data was a Palo Alto startup that built tools to simplify big-data analytics on Hadoop, anchored by its open-source CDAP platform, an abstraction layer that let developers build and manage data pipelines through simpler APIs. Google acquired the team to make its cloud and on-premises data-processing services easier to use, and committed to keeping CDAP open source. Financial terms were not disclosed.

GraphicsFuzz, an Imperial College London spinout, built an automated framework that combined fuzzing with metamorphic testing to find security and reliability bugs in GPU graphics drivers. Google acquired the company and its founders joined the Android graphics team to bring the driver-testing technology to the wider Android ecosystem. Terms were not disclosed.

Senosis Health was a Seattle startup, spun out of University of Washington research, that turned smartphone sensors, cameras, microphones and accelerometers into diagnostic tools through apps such as SpiroSmart (lung function), HemaApp (blood hemoglobin) and OsteoApp (bone strength). Google acquired the team, which was expected to help form its Seattle digital-health group. Financial terms were not disclosed.

Onward was a New York startup that built an enterprise chatbot platform using machine learning and natural language processing for automated customer service and sales, including an AI agent that answered questions and a visual bot builder that knew when to hand off to a human. Google acquired the team, likely to strengthen its conversational-AI and customer-service capabilities. Terms were not disclosed.

Workbench Education (originally cwist) was a Baltimore edtech startup whose platform let teachers build, find, customize and share K-12 lessons and projects, including hands-on STEM activities with robots and drones, and had integrated with Google Classroom. Google acquired the company in a rare education-technology deal to expand its K-12 footprint. Financial terms were not disclosed.

Sigmoid Labs was a Bengaluru startup, founded by former TiVo employees, behind the popular Where Is My Train app, which provided real-time tracking and status for Indian Railways trains and select local and metro services and worked well offline. Google acquired the company to deepen its presence in India and enhance travel and navigation services for local users. Financial terms were not disclosed.

DORA was a research organization, led by Dr. Nicole Forsgren, that studied the practices and capabilities distinguishing high-performing software teams and published the widely cited State of DevOps reports. Google Cloud acquired DORA to bring research-backed DevOps insights to its developers and operators and help teams deliver software faster and more reliably as they move to the cloud. Financial terms were not disclosed.

The best, most innovative organizations develop and deliver their software faster, more reliably, more securely, and with higher quality.Dr. Nicole Forsgren — CEO and Chief Scientist, DORA

Superpod ran a mobile question-and-answer app that let users post questions and get answers from experts, typically within an hour. The startup was founded in 2016 by former Google employees Sophia Yang and William Li. Google brought the team in-house in an acqui-hire, with the technology expected to strengthen question-answering in Google Assistant.

Alooma is an enterprise data-migration and data-pipeline platform that lets companies move data from many sources into a single cloud data warehouse. Founded in Israel, its team brought expertise across both enterprise and open-source databases. Google folded Alooma into Google Cloud to give customers a more automated, streamlined path for migrating databases to Google Cloud.

Nightcorn was a German video-sharing platform for watching and posting video content. Google acquired the small startup and folded its team into YouTube. The service has since been permanently shut down.

Elastifile provides scalable enterprise file storage for the cloud using a software-defined approach to managed network-attached storage (NAS), letting organizations scale performance and capacity without heavy overhead. Founded in 2013 in Israel, it already ran as a native Google Cloud service. Google acquired it to integrate with Cloud Filestore and serve file-storage-heavy workloads such as SAP, media rendering, genomics, and semiconductor design.

Helping our customers solve difficult storage challenges for their most critical workloads has enabled these enterprises to unleash the full benefits of the cloud. We're excited to join Google for the next part of our journey.Erwan Menard — CEO, Elastifile

Socratic built a mobile learning app that lets students photograph or speak a homework question and receive explainers, Q&A results, and related videos and web links, using AI to match questions to concepts. Founded in 2013 by Chris Pedregal and Shreyans Bhansali, it was quietly acquired by Google (around 2018) and later relaunched as an AI-powered app under Google. No dedicated Google-owned announcement page could be confirmed.

CloudSimple provided secure, high-performance dedicated environments for running VMware workloads in the cloud, powering the Google Cloud VMware Solution. The acquisition built on an existing 2019 partnership and let enterprises migrate on-premises VMware/vSphere workloads to Google Cloud without re-architecting applications, keeping familiar VMware tools and support.

We look forward to continuing our partnership with Google Cloud as they welcome CloudSimple, a VMware Cloud Verified partner.Ajay Patel — Senior Vice President, Cloud Provider Software Unit, VMware

Typhoon Studios was a Montreal-based independent game developer founded in 2017 by industry veterans including Reid Schneider and Alex Hutchinson, best known for Journey to the Savage Planet. Google acquired the team into its Stadia Games and Entertainment first-party studio in Montreal to build original content for the Stadia cloud-gaming platform. (Google later wound down Stadia Games and Entertainment in early 2021.)

A successful studio comes down to great people who have a vision to execute on the best ideas.Jade Raymond — VP and Head of Stadia Games & Entertainment, Google

Pointy, based in Dublin, built hardware and software that helps physical retailers get their in-store inventory discoverable online. Merchants plug a small device into a barcode scanner (or use the app on their point-of-sale system) so scanned products surface in the 'See what's in store' section of the retailer's Google business profile. Google acquired Pointy to bring the team in-house after a 2018 partnership.

Cornerstone Technology, a Netherlands-based firm, provides automated tooling to modernize mainframe applications — converting legacy COBOL, PL/1, and assembler code into modern services (such as Java microservices) and migrating mainframe data. Its 'any-to-any' conversion breaks mainframe monoliths into containerized, cloud-native architectures. The technology became the basis of Google Cloud's mainframe-to-GCP migration solutions.

Easy mainframe migration will go a long way as Google attracts large enterprises to its cloud. Google Cloud is listening to its customers and meeting them where they are, steadily improving its services and attracting businesses across industries.Matt Eastwood — Senior Vice President, IDC

StratoZone, founded in 2014, is a cloud migration discovery and assessment specialist. Its agentless tooling helps organizations map their data-center footprint, understand workload dependencies, and plan migrations, delivering assessments within days. Google Cloud folded StratoZone's capabilities into its RAMP migration program to speed the assessment and planning phases of customer cloud migrations.

Dataform, a UK startup, built a platform that brings software-engineering practices to data modeling — letting teams define, document, test, version-control, and schedule SQL data transformations inside a cloud data warehouse. Google acquired Dataform to integrate it with BigQuery, and made the product free to all users following the deal.

Today, we are making Dataform free to all users and moving forward we are looking forward to bringing the best of Dataform and BigQuery together.Manish Dalwadi — Director of Product Management, and Dan Delorey, Director of Engineering, BigQuery, Google Cloud

Neverware developed CloudReady, software that installs a ChromiumOS-based operating system on older PCs and Macs, turning them into Chromebook-like devices — used widely by schools and enterprises, with a free Home edition. Google acquired Neverware and folded its team into the ChromeOS group, with plans to make CloudReady an official ChromeOS offering. The announcement was made via Neverware's own channels rather than a Google-owned page.

Provino Technologies was a startup developing network-on-chip (NoC) interconnect IP for next-generation systems-on-chip, aimed at machine-learning and AI workloads. Google quietly acquired the company (and earlier bought a set of its NoC patents), reinforcing Google's custom AI-hardware efforts. Terms were not disclosed and no Google-owned announcement page could be confirmed.

Dysonics developed immersive 3D/spatial audio technology and patents for capturing and reproducing spatial sound, including head-tracked binaural audio, aimed at mobile, gaming, and automotive uses. Google quietly acquired its intellectual property and shifted staff into audio-hardware development, with the technology seen as feeding future Pixel Buds and Nest speaker features. Terms were undisclosed and no Google-owned announcement page could be confirmed.

Playspace built a digital collaboration platform offering flexible virtual rooms for meetings, brainstorms, and team hangouts, with tools like a whiteboard, shared text scratchpad, and a 'Magic Screenshare' for collaborative editing and annotation. Google Workspace acquired the team to bring the experience into Workspace; the standalone Playspace service was subsequently paused. The acquisition was reported via press rather than a confirmed Google-owned announcement page.

MuJoCo (Multi-Joint Dynamics with Contact) is a physics engine built for robotics and biomechanics research, known for an efficient contact model that realistically simulates how bodies touch, grip and collide. DeepMind acquired the simulator and made it freely available, committing to maintain it as an open-source, community-driven project. It had already been DeepMind's robotics simulator of choice via its dm_control research stack.

Vicarious was a robotics and Robots-as-a-Service company that spent over a decade building AI-driven robotic systems for industrial tasks. Intrinsic, Alphabet's industrial-robotics unit, acquired the business, bringing over CEO Scott Phoenix and a team of engineers, roboticists and business staff. A smaller research group, including CTO Dileep George, joined DeepMind.

Combining our efforts will help us solve industry problems faster and accelerate our shared mission.Wendy Tan White — CEO, Intrinsic

MobiledgeX, launched by Deutsche Telekom in 2018, built federated telco edge-cloud software that let mobile operators stand up and interconnect edge computing services, working with roughly 25 carriers including Telefonica, Orange, BT and Deutsche Telekom. Google acquired the company and signaled it would open-source the code and fold the effort into Google Cloud's operator network strategy.

Foreseeti was a Swedish security-risk analytics company founded by university researchers who adapted large-scale simulation techniques—like those used in crash tests and structural engineering—to model cyberattacks. Google Cloud acquired Foreseeti and used its attack-path simulation technology to build automated attack-path analysis into Security Command Center.

Alter (formerly Facemoji) built AI-powered tools that let creators and brands generate and control 3D virtual avatars, offering plug-and-play avatar technology for apps and games. Google acquired the startup; the deal was completed quietly and Google declined to disclose financial terms.

BreezoMeter, a Haifa-based environmental-intelligence company, ingested data from millions of sources and applied AI to deliver hyperlocal air-quality, pollen and wildfire information through APIs used by consumer and enterprise apps. Google acquired the company and folded its team into its Haifa engineering center, later powering air-quality and pollen APIs.

BrightBytes ran a managed data-and-analytics platform used by tens of thousands of K-12 schools, giving teachers and administrators role-based dashboards to see how technology adoption and spending affected student outcomes. Google acquired the company quietly, with plans to align it with Google Classroom and Workspace for Education.

Sound Life Sciences, a University of Washington spinout, developed clinically validated software that turns phones and smart speakers into contactless breathing monitors using sonar-style sound to detect motion, with FDA clearance for its first product. Google acquired the company; it did not disclose deal terms or timing.

Open Source Robotics Corporation (OSRC), and its Singapore arm OSRC-SG, were the commercial subsidiaries of Open Robotics, home to the developers behind the widely used ROS, Gazebo and Open-RMF projects. Intrinsic, Alphabet's robotics unit, acquired the businesses and brought over the OSRC team, including co-founder Brian Gerkey. The nonprofit Open Source Robotics Foundation stayed independent and continues to steward the open-source tools.

We want to make programming intelligent robotic solutions as simple as standing up a website or mobile application.Wendy Tan White — CEO, Intrinsic

Photomath is a Croatian-built education app that uses a phone camera to scan math problems and show step-by-step solutions, with well over 100 million downloads. Google agreed to acquire it and, after regulatory review, completed the deal; Google kept Photomath as a standalone app while exploring how to embed its technology in core Google products. No financial terms were officially disclosed.

Cameyo is a Virtual App Delivery platform that streams legacy Windows and Linux applications to any device—directly in the browser or as progressive web apps—without full virtual desktops or VPNs. Google acquired Cameyo and brought its team in-house to close the 'app gap' for ChromeOS and enterprise customers.

Evaluable AI built a test-and-comparison tool that helps data-science teams evaluate and compare large language model performance for their specific use cases. Google acquired the startup; Alphabet disclosed the transaction to EU regulators under its Digital Markets Act obligations rather than through a public announcement.

MutableAI (Mutable.ai) was a Y Combinator-backed developer-tools startup whose product auto-generated and auto-updated code documentation, turning codebases into wiki-style articles alongside AI autocomplete and refactoring features. Google acquired the company; the deal was disclosed via regulatory filings rather than a public announcement.

Galileo AI built one of the first credible text-to-UI generators, turning written prompts and rough sketches into editable, high-fidelity interface designs with exports to Figma and front-end code. Google acquired the company and relaunched the technology as Stitch, a Gemini-powered design tool in Google Labs. The acquisition was not the subject of a formal Google announcement.

Specs (Spectacles) was a startup offering automated code testing and CI/CD tooling built around Looker's development model, aimed at making Looker development simpler, faster and cheaper. Google acquired the company; the deal was disclosed through regulatory filings rather than a public announcement.

AdHawk Microsystems is a Waterloo, Ontario startup that builds camera-free, MEMS-based eye-tracking technology (custom chips, hardware and software, including its MindLink smart glasses) for AR/VR devices. Media reports (Bloomberg, March 2025) said Google was in late-stage talks to acquire the company for a reported ~$115 million, with staff joining the Android XR team, but no official Google/Alphabet announcement or SEC filing confirming the deal could be located.

Atlantic Quantum is an MIT-founded startup that develops highly integrated quantum computing hardware built on a modular chip stack combining fluxonium qubits with superconducting control electronics inside the cryogenic environment, removing the need for external room-temperature control. Google brought the Atlantic Quantum team into Google Quantum AI to help scale superconducting qubit systems.

No Alphabet/Google acquisition of a multimedia company named 'Prestige LLC' could be verified on any official Google/Alphabet source or SEC filing. The closest matching 2026 media move located was a reported ~$75 million strategic minority investment and AI partnership with film studio A24 (a different entity, and a minority stake rather than an acquisition).

Phatbits built a lightweight desktop widget engine that let people run small web-connected applets — clocks, weather panels, news tickers and the like — directly on the Windows desktop. Google folded the technology and team into Google Desktop, where it powered the Sidebar and downloadable gadgets.

allPAY GmbH was a German developer of mobile software and services. Its team and technology were absorbed into Google's early mobile engineering efforts.

bruNET was a German software company whose staff joined Google's engineering operations. It was Google's second acquisition in Germany; little about the transaction was publicly disclosed.

Measure Map, built by the design firm Adaptive Path, was an approachable web-analytics tool aimed specifically at bloggers, showing at a glance which posts drew visitors, inbound links and comments. Google brought the product and its team in-house, later feeding the work into Google Analytics.

Upstartle built Writely, one of the first browser-based word processors, letting people create, edit and share documents entirely online and collaborate in real time. The team joined Google and Writely became the foundation of what is now Google Docs.

Orion was a search-relevance algorithm developed by doctoral researcher Ori Allon that suggested closely related topics for a query and surfaced richer passages of text from high-quality pages. Google acquired rights to the technology and hired Allon, folding the approach into its core search ranking.

2Web Technologies created XL2Web, a browser-based spreadsheet application. Google developed the product further in-house and launched it as Google Labs Spreadsheets, the first component of what became Google Docs and today's Google Sheets.

Endoxon was a Lucerne-based mapping and geodata company. Google acquired its internet, mapping and data-processing operations — while the cartography and geodata units were spun out separately as Mappuls AG — using the team to strengthen Google Maps coverage across Europe.

Crusix was an early social-networking startup. Very little about the transaction was publicly disclosed, and no lasting official Google announcement is available.

Marratech, a Swedish company spun out of Luleå University of Technology, made desktop software for e-meetings and video conferencing over the internet. Google acquired the technology and team so employees could join video meetings from their own desks, and the work later fed into Google's video-chat and collaboration tools.

GreenBorder made virtualization-based security software that ran risky web activity inside disposable 'sandboxes,' isolating the browser from the rest of the computer so malware could not persist beyond a session. Its engineers helped build the process-sandboxing that later shipped in Google Chrome.

PeakStream, founded by veterans of Sun Microsystems, Nvidia and VMware, built a software platform that made it easier to write high-performance programs for multi-core processors and GPUs, speeding up data-intensive computing. Google absorbed the team to strengthen its parallel- and high-performance-computing engineering.

Zingku ran a mobile-first social service that let people create and share invitations, 'mobile flyers,' photos and messages across phones, the web and instant messaging, collecting everything on a personal web page. The team and technology joined Google's mobile and social efforts.

Tatter and Company (TNC) was a South Korean firm behind the Textcube blogging platform, which served hundreds of thousands of Korean bloggers, including many of the country's most popular. Google acquired it to expand in Korea and gain local blogging and lightweight social features — its first acquisition in Asia outside China.

reCAPTCHA, spun out of Carnegie Mellon University, offered a CAPTCHA service used by more than 100,000 websites to block spam and automated abuse. Its clever twist used the words people typed to also help digitize scanned books and newspapers, so Google applied the technology to improve Google Books and Google News while protecting sites from fraud.

Gizmo5 (formerly SIPphone) built internet-based calling software, a SIP soft phone that let users place voice-over-IP calls from mobile phones and computers. Google folded the company into its Google Voice team to strengthen the calling experience across devices.

Teracent, a San Mateo startup founded in 2006, built machine-learning technology that assembles display ads in real time, swapping images, products, messaging and colors based on signals like a viewer's location, language, the site's content, time of day and prior ad performance. Google planned to offer the technology to advertisers on its Content Network and to DoubleClick clients.

AppJet was the startup behind EtherPad, a browser-based real-time collaborative document editor. After the deal its engineering team joined Google's Wave project to keep advancing real-time collaborative editing.

reMail built an iPhone app that downloaded a user's email to the device to deliver fast full-text search across their entire mailbox. After the acquisition Google discontinued the app and founder Gabor Cselle joined the Gmail product team.

Episodic ran an online video platform whose publishing suite let content owners manage, measure and monetize live and on-demand video, including ad insertion and credit-card transactions. Its technology and staff were folded into YouTube.

Plink was a UK mobile visual-search startup whose PlinkArt Android app recognized paintings and artworks from a phone photo. Its two founders joined Google to work on Google Goggles, Google's visual-search app. This was reported as Google's first acquisition in the UK.

Agnilux was a secretive chip startup founded by engineers who had left PA Semi after Apple acquired it. The company never publicly described its work, but it was widely reported to be developing energy-efficient server processors, fitting Google's large data-center operations. Google did not publicly explain the deal.

LabPixies, based in Tel Aviv, was one of the earliest developers of gadgets for iGoogle, Google's personalized homepage, and built web apps and games such as Flood-It. The two companies had collaborated for years, including on OpenSocial-based gadgets, and the team was set to anchor iGoogle efforts across Europe, the Middle East and Africa from Google's Tel Aviv office.

we're thrilled to announce the acquisition of LabpixiesDon Loeb — iGoogle Team, Google

Bump Technologies made BumpTop, a 3D desktop environment for Windows and Mac that simulated a physical desk and added tools to organize files. After the acquisition BumpTop stopped selling its software; the technology and team were seen as a fit for touch and mobile interfaces.

Global IP Solutions (GIPS) developed embedded software for real-time voice and video over IP, best known for its iLBC (narrowband) and iSAC (wideband) speech codecs used by services such as Yahoo Messenger and WebEx. The company was headquartered in San Francisco with roots in Sweden. Its technology later underpinned Google's WebRTC.

Simplify Media made software that let people stream their own music and photo libraries from a home computer to phones and the web across platforms. Google acquired the technology, showcased at Google I/O, to help power a cloud music offering that would give Android users remote access to their media.

Ruba was a visual travel-guide and review site where travelers shared photo-driven guides to hotels, restaurants, attractions and hidden spots. Google brought on the Ruba team, led by entrepreneurs Mike Cassidy and Arnaud Weber, to work on iGoogle and related projects rather than continuing the site.

Invite Media, a startup based in New York and Philadelphia, built a demand-side platform that let advertisers and agencies use real-time bidding to buy and optimize display ad space across multiple exchanges from a single interface, adjusting bids impression-by-impression. Google planned to integrate the technology into DoubleClick.

We've acquired Invite Media, an innovative start-up based in New York and Philadelphia.Neal Mohan — Vice President of Product Management, Google

Zetawire was a stealthy Toronto startup working on turning a phone into a virtual wallet, holding a patent covering mobile banking, advertising, identity management, and credit-card and mobile-coupon transaction processing. Google's quiet acquisition supported near-field-communication payments on Android devices such as the Nexus S.

Instantiations, a Portland, Oregon company, built Eclipse-based Java and Ajax developer tools including GWT Designer, WindowBuilder Pro, WindowTester Pro and CodePro AnalytiX. After the acquisition Google relaunched the tools for free and later contributed WindowBuilder and CodePro to the Eclipse Foundation as open source.

Jambool, a San Francisco startup founded by former Amazon engineers, built Social Gold, a virtual-currency and in-app payments platform that let developers embed purchasing directly into social games and other web applications. Google acquired the company as part of an early push to build out social and payments infrastructure.

Like.com, founded by Munjal Shah, operated a visual search engine that let shoppers find apparel and accessories by image and visual similarity rather than by brand or keyword. Google acquired the company to strengthen its commerce and image-search capabilities.

Angstro, co-founded by Rohit Khare, developed applications that mined social-network data to surface relevant content and connections, including tools built on Facebook and LinkedIn profiles and a real-time social address book. Google acquired the team to bolster its social products.

SocialDeck, a Toronto- and San Francisco-based studio founded in 2008, built cross-platform social and mobile games that let players compete in real time across smartphones and social-network platforms. Google acquired the company as part of its social-gaming expansion.

Quiksee, an Israeli startup, developed software that turned handheld video into navigable 3D panoramic tours of physical locations that could be embedded and mapped. Google acquired the team into its Geo group working on Maps and Street View.

Plannr, built by the Seattle firm Everything Is the Best LLC (Ben Eidelson and Jason Prado), was a mobile social-calendar app that let users group-message friends to coordinate plans. Google acquired the assets and team, shutting the service down afterward.

BlindType developed touchscreen keyboard software that interpreted the relative positions of a user's taps rather than requiring precise contact with fixed keys, making on-screen typing more forgiving. Google acquired the technology to improve Android's virtual keyboard and word prediction.

eBook Technologies Inc., founded by former Gemstar eBook Group managers, designed hardware and content-distribution technology for creating and delivering electronic books on tablets and e-readers. Google acquired it shortly after launching the Google eBookstore.

BeatThatQuote.com was a UK price-comparison site for personal-finance and consumer products such as loans, insurance and utilities, and provided underlying comparison technology to other sites. Google acquired it to build out comparison-shopping and financial-product search in the UK.

Next New Networks, a New York studio, ran a platform for developing, packaging and building audiences around original web-video programming, amassing over 2 billion views and 6 million subscribers. YouTube acquired it and folded the team into a new group, YouTube Next, focused on creator and audience development.

Within YouTube, Next New Networks will be a laboratory for experimentation and innovation with the team working in a hands on way with a wide variety of content partnersTom Pickett — Director of Content Operations and Online Creators, YouTube

Green Parrot Pictures, founded by Trinity College Dublin professor Anil Kokaram, built video-enhancement technology that sharpens images, reduces noise and stabilizes footage, previously used on major film productions. YouTube acquired the small engineering team to improve the quality and playback efficiency of uploaded video.

PushLife, a Toronto startup founded in 2008, built a mobile-entertainment platform that synced users' iTunes and Windows Media libraries to Android and BlackBerry phones and offered an integrated music store and playlist syncing. Google acquired the team into its Canadian engineering group.

TalkBin, a Mountain View startup founded in late 2010, built a mobile platform that let customers give real-time feedback to local businesses via text and email while businesses managed responses through a web app. Google acquired the young team primarily for talent and folded it into its local efforts.

Sparkbuy, a Seattle startup led by Dan Shapiro, built a search-and-comparison tool for consumer electronics that let shoppers filter laptops, TVs and gadgets by features and price. Google acquired the team and closed the site, applying the expertise to its product-search efforts.

PostRank, a Waterloo, Ontario company founded in 2007, ran a social-analytics service that scored the engagement of published content by aggregating signals such as comments, links, shares and activity across more than 20 social networks. Google acquired it and later integrated the capability into Google Analytics social reporting.

SageTV built media-center software and hardware that let people record, manage and watch live and recorded television across PCs and connected devices from a single interface. Google acquired the team to accelerate its living-room and Google TV ambitions, folding SageTV's DVR and media-management expertise into that effort.

Punchd offered a smartphone app that replaced paper punch-cards with digital loyalty cards, letting merchants run rewards programs and consumers collect stamps on their phones. Google acquired the small team, with the technology expected to reinforce its commerce and mobile-wallet initiatives.

Fridge ran a privacy-minded social network built around small groups, with shared photo albums, event planning and group messaging. Google acquired the team to strengthen group-sharing experiences within the then-new Google+ social platform.

PittPatt, a Carnegie Mellon spinout, developed face-detection, face-tracking and facial-recognition algorithms for matching people across photos and video. Google acquired the team for its computer-vision and pattern-recognition research, which it indicated could benefit users across many products.

The Dealmap aggregated daily deals and local offers onto a map so users could find nearby discounts, growing to more than two million users. Google acquired it to bolster Google Offers and the intersection of local commerce and Google Maps.

Zave Networks operated a digital-coupon platform that let manufacturers and retailers issue and redeem paperless coupons and integrate loyalty offers. Google acquired the company to add digital-coupon infrastructure to its commerce efforts, later relaunching the technology as Zavers by Google.

DailyDeal was a Berlin-based daily-deals company offering discounted local vouchers to consumers in Germany, Austria and Switzerland. Google acquired it to expand Google Offers in Europe. (Google later divested DailyDeal back to its founders in 2012.)

SocialGrapple provided social-graph and Twitter analytics, tracking changes in a user's following and delivering interactive charts and email reports. Google brought on the team in what was primarily a talent acquisition, with the technology relevant to social analytics for Google+.

Apture made a browser tool that let readers highlight a word or phrase to surface contextual search results, definitions, images and video in an in-page pop-up. Google acquired the roughly ten-person team to work on the Chrome browser and improve on-page search experiences.

Katango built an algorithm and iPhone app that automatically sorted a user's contacts into social groups based on profile data and interaction patterns. Google acquired the team to improve automatic organization of friends into Circles on Google+.

RightsFlow ran a music-licensing and royalty service, using a large song database and proprietary technology to identify rights-holders, license compositions and manage payments to publishers and songwriters. YouTube acquired it to license music more efficiently and streamline payments to musicians and publishers on the platform.

Clever Sense created Alfred, a local-recommendation app that used artificial intelligence and machine learning to suggest nearby restaurants, cafes and bars tailored to a user's tastes. Google acquired the team into its local-services division alongside Google Places and reviews.

Milk was a mobile-app incubator founded by Digg co-founder Kevin Rose to experiment with new product ideas. Google acquired the small product-and-design team, winning a reported bidding contest, and directed the talent toward its social efforts including Google+.

Meebo began as a browser-based instant-messaging aggregator and evolved into social publisher tools such as the Meebo Bar that helped websites drive engagement and sharing. Google acquired the team, citing its social publisher-tools expertise as a fit for the Google+ team.

Sparrow made a well-regarded third-party email client for Mac and iOS known for its clean, streamlined interface. Google acquired the small team, which joined the Gmail group to work on new email projects, though the standalone Sparrow apps received no further feature development.

WIMM Labs was a Los Altos, California startup that built an Android-based smartwatch platform and its own developer wearable, the WIMM One. Google absorbed the team and technology to accelerate its wearable-computing ambitions, work that fed into what became Android Wear.

VirusTotal, based in Malaga, Spain, runs a free online service that aggregates dozens of antivirus engines and URL scanners to analyze suspicious files and links for malware. Google, already a long-time partner, acquired it and pledged that the service would keep operating independently while benefiting from Google's infrastructure and scale.

Viewdle was an imaging and gesture-recognition company, founded in Kyiv, Ukraine and later headquartered in Silicon Valley, that developed facial-recognition and augmented-reality technology for mobile devices. It was acquired through Google's Motorola Mobility unit to enhance camera, imaging and gesture features on Android hardware.

Incentive Targeting, based in Cambridge, Massachusetts, ran a self-service platform that let consumer-goods and grocery brands create targeted, measurable digital coupon and promotion campaigns. Google acquired the team to bolster its commerce and offers ambitions, tying online and mobile ads more closely to in-store purchases.

BufferBox, a Waterloo, Ontario startup and Y Combinator graduate, operated self-serve kiosk lockers where online shoppers could have packages delivered and pick them up with a one-time code. Google acquired the small team to explore package pickup and e-commerce logistics, positioning it against Amazon's Locker service.

DNNresearch was a University of Toronto spinout founded by professor Geoffrey Hinton with graduate students Alex Krizhevsky and Ilya Sutskever, whose deep neural network work dramatically advanced image and object recognition. Google acquired the team to strengthen its machine-learning capabilities across image search, voice recognition and language understanding.

Talaria Technologies was building a dynamic web-application server with a JIT-based runtime aimed at delivering large scalability and performance gains for high-traffic sites. Google acquired the startup and folded it into its Cloud Platform team to improve the efficiency of its hosted application infrastructure.

Behavio, an MIT Media Lab spinoff based in Cambridge, Massachusetts, built social-sensing technology (including the open-source Funf framework) that used smartphone signals such as location, proximity and movement to predict human behavior. Google acquired the small team, which said it would continue maintaining the Funf open-source project within Google.

Wavii was a Seattle startup founded by Adrian Aoun that used natural-language processing and machine learning to turn web content into structured summaries of the stories it contained. Google acquired the roughly 25-person team, which moved to join Google's Knowledge Graph effort to help the search engine better understand and summarize the web.

Makani, based in Alameda, California, developed airborne wind-energy 'energy kites' that fly in loops and send electricity down a tether to the grid, ultimately building the utility-scale M600 kite. Google acquired the company (in which it had earlier invested) and folded it into its Google X moonshot lab to pursue lower-cost renewable wind power.

Flutter was a Y Combinator-backed San Francisco startup whose app enabled hand-gesture recognition and control using a standard webcam. Google acquired the team to continue its gesture-recognition and computer-vision research.

We are thrilled to announce that we will be continuing our research at Google. We share Google's passion for 10x thinking, and we're excited to add their rocket fuel to our journey.Navneet Dalal — co-founder, Flutter

FlexyCore was a French startup best known for its DroidBooster app, which optimized the performance of older and slower Android phones. Google acquired the team for its expertise in software that speeds up Android device performance, folding it into the Android group.

Schaft was a team of Japanese roboticists who left the University of Tokyo to develop advanced humanoid robots. Google acquired the startup as part of a broader 2013 robotics push led by Andy Rubin, aimed at building a new generation of robots.

Industrial Perception, based in Palo Alto, California, developed 3D computer-vision systems and robotic arms capable of loading and unloading trucks and handling irregularly shaped boxes autonomously. Google acquired the company as part of Andy Rubin's 2013 robotics acquisitions focused on manufacturing and logistics automation.

Redwood Robotics was a San Francisco robotic-arm venture (originally a collaboration involving Meka Robotics, Willow Garage and SRI International) building low-cost, easy-to-program manipulator arms for next-generation robots. Google acquired it as part of the late-2013 robotics push led by former Android chief Andy Rubin to develop robots for manufacturing and logistics.

Meka Robotics was a San Francisco company that designed humanoid robots and human-safe robotic components, including arms, hands and heads intended to work safely alongside people. Google purchased it in December 2013 as one of the startups assembled under Andy Rubin's robotics effort.

Holomni was a small California engineering firm that built high-performance powered caster wheel modules enabling robots and vehicles to move omni-directionally. Google acquired the company in 2013 within its cluster of robotics purchases directed by Andy Rubin.

Bot & Dolly was a San Francisco design and engineering studio that built software-driven robotic camera systems, most famously used for the cinematography of the film Gravity. Google acquired it in December 2013 as part of Andy Rubin's robotics initiative, gaining expertise in precision motion control and robot software.

Autofuss was a San Francisco advertising, design and creative studio closely tied to Bot & Dolly that combined robotics, film and design for commercials and product launches. Google acquired it alongside Bot & Dolly in late 2013 as part of the robotics talent buildout under Andy Rubin.

Boston Dynamics, based in Waltham, Massachusetts, is a pioneer in advanced dynamic robots such as the quadruped BigDog and the humanoid Atlas, known for their agility and balance. Google confirmed the acquisition in December 2013 as the eighth and most prominent robotics company brought into Andy Rubin's robotics division; Google later divested Boston Dynamics to SoftBank in 2017.

Impermium was a Redwood City, California cybersecurity startup founded by former Yahoo anti-spam engineers that protected websites from spam, fraud and account-hijacking, safeguarding more than a million sites. Google acquired it in early 2014, folding its team into Google's account-security and abuse-fighting efforts.

DeepMind is a London-based artificial-intelligence research lab founded in 2010 by Demis Hassabis, Shane Legg and Mustafa Suleyman, focused on building general-purpose learning systems. Google acquired DeepMind in 2014 in what was widely reported as Europe's largest AI acquisition of its time; it now operates as Google DeepMind, the company's central AI research organization.

SlickLogin was an Israeli security startup that developed a sound-based authentication system, using a nearly inaudible tone played through a computer and picked up by a phone app to verify a user's identity. Google acquired it in February 2014, roughly five months after the company's public launch, to bolster its login-security work.

spider.io was a London anti-fraud company that spent three years building technology to detect and block online advertising fraud, particularly bot traffic generated by malware-infected PCs. Google announced the acquisition on its DoubleClick blog in February 2014 and integrated spider.io's detection into its video and display advertising products.

Over the long term, our goal is to improve the metrics that advertisers and publishers use to determine the value of digital media and give all parties a clearer, cleaner picture of what campaigns and media are truly delivering strong results.Neal Mohan — Vice President, Display Advertising, Google

Green Throttle Games was a Santa Clara, California startup that made an Android gaming platform, including its Atlas Bluetooth controller and Arena software supporting multiple local players on a phone or tablet connected to a TV. In 2014 Google acquired key assets and two co-founders, with the technology seen as relevant to Google's Android TV and living-room gaming plans.

Titan Aerospace was a New Mexico maker of high-altitude, solar-powered drones designed to fly for extended periods as 'atmospheric satellites.' Google confirmed the acquisition in April 2014, saying the technology could help extend internet access and support projects such as disaster relief and environmental monitoring, with the team continuing to work closely with Google's connectivity efforts.

Titan Aerospace and Google share a profound optimism about the potential for technology to improve the world. It's still early days, but atmospheric satellites could help bring internet access to millions of people, and help solve other problems, including disaster relief and environmental damage like deforestation.Google spokesperson (statement to press)

Rangespan was a London e-commerce technology startup founded by former Amazon executives that helped retailers expand and manage their online product ranges using data and analytics. Google acquired it in May 2014, with the team joining to support Google Shopping's back-office and product-listing capabilities.

Adometry was an Austin, Texas marketing-analytics company specializing in cross-channel, multi-screen advertising attribution, helping businesses understand how different marketing touchpoints influence purchases. Google acquired it in May 2014 and folded the technology into Google Analytics; it later became the basis for Google's Attribution 360 product. Google's original announcement was posted to a now-defunct Google+ page.

Appetas was a Seattle startup that let restaurants quickly build professional websites integrated with services like OpenTable, GrubHub and Foursquare. Google acquired the team in May 2014 and shut the product down so the founders could work on new projects at Google, part of Google's push into local and restaurant-related services.

Zync built cloud-based rendering software used by film and commercial studios to produce visual effects, with credits on major features and hundreds of ads. Google brought the team onto its Cloud Platform group to offer studios on-demand rendering performance and capacity while helping them control costs.

Lift Labs developed Liftware, a stabilizing utensil that counteracts hand tremors to help people with Parkinson's disease and essential tremor eat more easily. The team joined Google's life sciences group to expand the device and study how its sensing technology could support broader health research.

Polar made a mobile polling service that let people create and vote on quick visual opinion polls across the web and apps. The team joined Google+ to work on social and engagement features, and the standalone Polar service was wound down.

Dark Blue Labs and Vision Factory were two Oxford-spun deep-learning startups: one focused on teaching computers to understand natural language and the other on machine visual recognition of objects, actions and text. Google DeepMind added their founding researchers and, alongside the deal, established an AI research partnership with the University of Oxford.

Revolv made a smart-home hub with multiple built-in radios that let different connected-home devices and protocols work together. Nest acquired the team to advance its 'Works with Nest' interoperability program and stopped selling the Revolv hub.

RelativeWave built Form, a Mac tool that let designers create interactive, native mobile app prototypes without writing code. After joining Google, the team continued developing Form and the software was made available for free.

Vidmaker offered a browser-based collaborative video editor that pulled in footage, images and audio from cloud services like Drive and Dropbox. The team joined YouTube and the standalone product was discontinued.

Launchpad Toys built child-friendly storytelling apps, most notably Toontastic and TeleStory, that let kids create animated cartoons and shows. After joining Google, the team's apps were made free as part of Google's push into kids' creativity tools.

Odysee was a mobile app that automatically backed up photos and videos to a user's home computer and enabled private, automatic sharing. The team joined Google+ (photos) and the standalone app was shut down.

Softcard (formerly Isis) was a carrier-backed mobile wallet joint venture from AT&T, T-Mobile and Verizon that used NFC for tap-to-pay. Google acquired certain of its technology and intellectual property to improve Google Wallet, and the three carriers agreed to preinstall Google Wallet on their Android devices.

Red Hot Labs built Toro, a service that helped app developers set up and manage mobile advertising campaigns, including on rival platforms. The team joined Google's mobile ads group to strengthen its app-promotion and marketing tools.

Thrive Audio, spun out of Trinity College Dublin, developed spatial 3D audio technology using digital signal processing to recreate realistic surround sound for virtual reality. Its engineering team joined Google to work on audio for VR.

Skillman & Hackett, named for founders Drew Skillman and Patrick Hackett, created Tilt Brush, a virtual-reality application for painting and creating art in 3D space. The team joined Google's VR group, and Tilt Brush was later released on VR headsets.

Pulse.io built tools that helped developers diagnose and improve the speed and responsiveness of mobile apps, identifying what slowed software down or caused freezes. The team joined Google to fold its performance technology into the Android/mobile ecosystem.

Agawi ('any game, anywhere, instantly') developed low-latency streaming technology that let users run native mobile apps from a server without first downloading them. Google quietly acquired the company to explore letting users try apps before installing them.

Stackdriver, a Boston-based startup, built a monitoring service that let developers track the performance, errors and health of applications running across cloud environments, including AWS and Google Cloud. Google acquired the team to fold intelligent, unified monitoring directly into Google Cloud Platform so developers could get deeper operational visibility into the apps they run in the cloud.

MyEnergy ran an online service that pulled utility data so households could track and compare their electricity, gas and water consumption and get tips to cut usage. It was purchased by Nest Labs to strengthen Nest's home energy-management tools; the deal predated Google's own acquisition of Nest, so MyEnergy entered the Google/Alphabet family only indirectly once Google acquired Nest in early 2014.

Quest Visual built Word Lens, an augmented-reality mobile app that used a phone camera to translate printed foreign text — signs, menus — in real time on-screen. Google acquired the small team to bring its live camera-translation technology into Google Translate, where the capability later shipped as part of the Translate app.

Divide (formerly Enterproid) offered a mobile device-management platform that used a container approach to keep corporate data and apps separated from personal data on the same phone, making Android friendlier for enterprise BYOD use. Google acquired the team into its Android group to build these enterprise management features natively into Android.

mDialog ran a platform that helped media companies and broadcasters manage, deliver and measure video advertising across IP-connected devices such as tablets, phones, game consoles and connected TVs. Google acquired the San Francisco company to incorporate its technology and team into the DoubleClick product suite, helping publishers monetize their video content.

Alpental Technologies, founded by former Clearwire engineers, was developing a low-cost, highly scalable millimeter-wave (60GHz) networking system aimed at dense urban next-generation wireless and Wi-Fi connectivity. Google acquired the startup as part of its interest in advanced wireless technologies to expand high-speed connectivity.

Appurify built a cloud-based platform that let developers remotely test and optimize native and web apps across a wide range of real iOS and Android devices, helping them catch bugs and performance issues caused by device fragmentation. Google, a prior investor via Google Ventures, acquired the team to fold automated mobile app testing into its developer tools.

Songza was a music-streaming service known for expert, human-curated playlists delivered through a Concierge feature that recommended the right music for a listener's mood or activity. Google acquired the New York company to bring its contextual, expert-curated playlist experience to Google Play Music and related music products.

drawElements, a Helsinki-based software company, built GPU quality-analysis and benchmarking tools — notably its dEQP test suite — used to test the implementation, stability and correctness of mobile graphics processors. Google acquired the team into its Android group to reduce hardware fragmentation by tightening graphics conformance testing across Android devices.

Emu was a mobile instant-messaging app that combined chat with a built-in virtual assistant, surfacing contextual actions such as scheduling appointments, setting reminders and finding restaurant reservations directly inside conversations. Google acquired the team — which included former Google and Apple staff — and shut down the standalone app shortly after.

Directr made a mobile app that helped individuals and small businesses shoot short videos, using storyboard templates to guide framing and then automatically stitching clips together with music. Google's YouTube acquired the startup, adding its team to the YouTube advertising group while keeping the Directr product available.

Jetpac built mobile apps that applied deep-learning image recognition to publicly shared Instagram photos, analyzing them to generate city travel guides and to identify objects captured through a phone camera. Google acquired the San Francisco startup to strengthen its deep-learning and image-recognition talent, and the standalone apps were wound down after the deal.

Gecko Design was a product-design and mechanical-engineering firm (its past work included the mechanical design of the original Fitbit tracker) based in Los Gatos, California. Google acquired the firm into its Google X special-projects lab to support hardware development on moonshot projects.

Dropcam made internet-connected home video cameras and a cloud service that let consumers and businesses monitor their homes and offices remotely. It was acquired by Nest (a Google company) to expand Nest's connected-home product line and reinvent products for the connected home.

bebop Technologies was building a cloud-based development platform aimed at helping enterprises create and maintain business applications. Google completed the acquisition to add an enterprise application platform, and bebop founder Diane Greene, a Google board member and VMware co-founder, joined to lead Google's integrated enterprise cloud business.

Skybox Imaging operated a constellation of small, low-cost imaging satellites that captured frequently refreshed, high-resolution imagery and video of the Earth. Google acquired the company to keep Google Maps current with up-to-date imagery and, over time, to help improve internet access and disaster-relief efforts.

Wiz is a New York-headquartered cloud-security platform that connects to all major clouds and code environments to help organizations prevent cybersecurity incidents. Google agreed to acquire it for $32 billion in an all-cash transaction, its largest acquisition ever, with Wiz slated to join Google Cloud. Google positioned the deal as a bet on two AI-era trends: stronger cloud security and multicloud operation.

This acquisition represents an investment by Google Cloud to accelerate two large and growing trends in the AI era: improved cloud security and the ability to use multiple clouds.Google LLC — Wiz acquisition announcement, March 2025

Intersect develops utility-scale renewable power and co-located data-center energy infrastructure, pairing industrial demand with dedicated gas and clean-power generation and battery storage. Alphabet acquired the company to expand and speed up power generation built in step with new data-center capacity for AI; Intersect continues to operate under its own brand and partners with Google's technical infrastructure team.

Intersect will help us expand capacity, operate more nimbly in building new power generation in lockstep with new data center load, and reimagine energy solutions to drive US innovation and leadership.Sundar Pichai — CEO of Google and Alphabet

Mandiant was a well-known cybersecurity company specializing in threat intelligence, incident response and dynamic cyber defense. Google acquired the public company and folded it into Google Cloud, pairing Mandiant's frontline expertise with Google Cloud's existing security portfolio to build an end-to-end security-operations suite. Mandiant retained its brand under Google Cloud.

Fitbit was a leading maker of wearable fitness trackers and smartwatches with a large base of health and activity data. Google acquired it to expand into wearables and combine Fitbit's device and health-and-wellness expertise with Google's software, AI and hardware. Google made binding commitments that Fitbit health data would not be used for Google ads and would be kept separate from advertising data, addressing regulatory privacy concerns.

Looker was a unified business-intelligence and embedded-analytics platform that let organizations explore, analyze and act on data, with strong multi-cloud support and connectors to sources like Salesforce, Marketo and Zendesk. Google acquired it to broaden Google Cloud's analytics offering and give customers a complete data-analytics stack from ingestion to visualization. Looker joined Google Cloud while retaining its ability to work across multiple cloud environments.

Google entered an agreement with smartphone maker HTC under which a team of HTC engineers—many already working with Google on Pixel—joined Google, along with a non-exclusive license to HTC intellectual property. The deal deepened Google's investment in first-party hardware and its Pixel program. Google paid $1.1 billion in cash.

Apigee provides a leading API management platform that lets enterprises design, secure, deploy, monitor, and scale APIs across cloud and on-premises environments. Google acquired the publicly traded company to give Google Cloud enterprise-grade API management, a key building block for digital transformation and multi-cloud strategies.

Webpass is a San Francisco internet provider that uses point-to-point wireless technology to deliver fast, reliable connections up to a gigabit per second to buildings in dense urban areas, without long contracts or installation delays. Google Fiber acquired Webpass to combine its fiber technology with Webpass's wireless expertise and expand internet access to more customers more quickly.

Together, the combination of Google Fiber technology with Webpass' great team and operations will result in more choice and better access.Dennis Kish — President, Google Fiber

Nest Labs makes connected home devices, most notably the Nest Learning Thermostat and Nest Protect smoke/CO alarm, that automate and add intelligence to everyday household hardware. Google acquired the company to accelerate its push into the connected home and to bring Nest's hardware-plus-software design expertise (led by former Apple iPod executive Tony Fadell) in-house.

Waze is a community-driven mobile navigation app whose users share real-time traffic conditions, road hazards, and route updates to find the fastest routes. Google acquired the Israel-based company to strengthen Google Maps with Waze's live crowdsourced traffic data while keeping Waze operating as an independent product.

The Waze community and its dedicated team have created a great source of timely road corrections and updates.Brian McClendon — VP, Geo, Google

Channel Intelligence is a product-feed management service that helps merchants deliver high-quality product feeds across major shopping engines, including Google's Product Listing Ads, plus bid optimization and data-quality monitoring. Google acquired it to improve Google Shopping and help retailers increase return on ad spend.

Motorola Mobility Holdings was the mobile-devices and home business spun out of Motorola, making Android smartphones, tablets and set-top boxes and holding a large portfolio of wireless patents. Google acquired the public company for $40.00 per share in cash, its largest acquisition at the time, to strengthen the Android ecosystem and bolster its patent position in mobile computing. Google said it would run Motorola Mobility as a separate business and keep Android open to all licensees.

The acquisition will enable Google to supercharge the Android ecosystem and will enhance competition in mobile computing.Google Inc. — Motorola Mobility closing release, May 2012

ITA Software was a Boston-based flight-data company whose QPX engine organized airline flight times, availability, and fare pricing, powering flight search for many airlines and travel sites. Google acquired it to build its own flight-search tools; the technology became the foundation of Google Flights.

for many people, finding the right flight at the best price is a frustrating experience; pricing and availability change constantly, and even a simple two city itinerary involves literally thousands of different options. We'd like to make that search much easierMarissa Mayer — VP, Search Products & User Experience, Google

Google announced it had closed its acquisition of AdMob, the mobile advertising company built by Omar Hamoui and team. Google said it would combine its search-advertising technology, resources, and expertise with AdMob's solutions for advertising on mobile websites and in mobile apps, making mobile advertising a central part of its business as mobile search volumes grew rapidly.

Today, we closed our acquisition of AdMob.Susan Wojcicki — Vice President of Product Management, Google

DocVerse built technology enabling real-time collaboration directly within Microsoft Office, letting people share and co-edit Word, Excel, and PowerPoint documents online. Google acquired the team to improve interoperability between desktop Office apps and cloud-based Google Docs, easing Office users' transition to the cloud.

Picnik was one of the first services to bring photo editing to the cloud, letting users crop, retouch, and add effects to photos entirely within a web browser and integrate with photo-sharing services. Google acquired it to improve browser-based photo editing and integrate the capability into its own photo products.

Aardvark was a social-search company whose technology let users ask questions in natural language and get answers from friends and their extended network. Its system analyzed each question's topic and routed it to people with relevant knowledge. Google acquired it to strengthen answering of specific questions better handled by a knowledgeable person than a webpage.

DoubleClick was a global leader in digital-marketing technology, providing ad-serving and campaign-management tools to advertisers, agencies and web publishers. Google acquired it for cash from private-equity owner Hellman & Friedman (with JMI Equity and management), combining DoubleClick's display-ad management expertise with Google's advertising platform. The deal gave Google the leading display-ad platform and broadened its tools for targeting, serving and measuring online ads.

With DoubleClick, Google now has the leading display ad platform, which will enable us to rapidly bring to market advances in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of digital media.Eric Schmidt — Chairman and CEO, Google (DoubleClick closing release, March 2008)

Google acquired Jaiku, a company building applications for staying in touch with friends and family across both computers and mobile phones (microblogging / presence). At announcement, existing users could keep using the service while new users signed up for invitations, and Google said it planned to use Jaiku's ideas and technology in future web and mobile products.

Google agreed to acquire Postini, a provider of on-demand communications security and compliance services including message security, archiving, encryption, and policy enforcement for email, IM, and other web-based communications, serving over 35,000 businesses and 10 million users. Google paid $625 million in cash and folded Postini's capabilities into Google Apps to give enterprise customers stronger security and compliance. Announced July 9, 2007; closed September 13, 2007.

With this transaction, we're reinforcing our commitment to delivering compelling hosted applications to businesses of all sizes.Eric Schmidt — Chairman and CEO, Google

Google acquired GrandCentral Communications, a service that unifies a user's multiple phone numbers and voice mailboxes into a single web-accessible account, with features like one number ringing selected phones based on the caller, a central online voicemail box, call forwarding, spam blocking, and switching a live call between phones. The technology became the basis for what Google later launched as Google Voice.

Google acquired the assets of Zenter, a company that made software for creating online slide presentations. Google folded Zenter's technology and team into the Google Docs & Spreadsheets effort to add presentation-sharing capabilities. It was one of the acquisitions (alongside Tonic Systems) that fed into Google's online presentations product.

Google acquired FeedBurner, a Chicago-based leading provider of web-feed (RSS) distribution, management, and analytics tools that lets publishers analyze, optimize, and monetize their content, plus a feed advertising platform for targeted in-feed ads. Google saw it as a way to give content creators better publishing tools and to extend AdWords advertisers' distribution to a wider audience.

Google acquired Tonic Systems, a San Francisco company that built Java-based presentation-automation and document-management tools. Google positioned the team and technology as a fit with Google Docs & Spreadsheets, and it became a building block for Google's online presentations product. The deal was described as officially closed at announcement.

Google acquired Gapminder's Trendalyzer software, which turns statistical data into animated, moving graphics for presentations. Google planned to improve and expand the tool and make it freely available, applying it to development data such as regional income distribution and global health trends. The Trendalyzer team joined Google to help make statistics more useful and easier to visualize.

Google acquired Adscape Media, a San Francisco-based in-game advertising company whose platform delivered ads dynamically with plot and storyline integration, plus demographic and geographic targeting and reporting for marketers. Google positioned in-game advertising as an area where it could add value for users, advertisers, and publishers, adding the Adscape team to its advertising business. Google stated the terms were confidential.

In-game advertising is an area where we believe Google could add a lot of value to users, advertisers and publishers.Google

YouTube was the fast-growing consumer media platform that let people watch, upload and share original videos on the web. Google acquired it in an all-stock deal, agreeing that YouTube would keep operating independently to preserve its brand and community. The combination paired one of the largest online-video communities with Google's search, distribution and advertising infrastructure, opening new monetization paths for creators and professional content owners.

The YouTube team has built an exciting and powerful media platform that complements Google's mission to organize the world's information and make it universally accessible and useful.Eric Schmidt — Chairman and CEO, Google (paraphrased from YouTube acquisition release, October 2006)