Deal Timeline

Plotted by close date where disclosed, otherwise announcement. Select any marker to jump to the deal entry.

The Acquisition Playbook.

Three patterns run through The Kroger's acquisitions — what it looks for, how it pays, and how it folds in what it buys.

01
Acquisition criteria
Buy regional grocers and adjacent capabilities.
Kroger expands through banners (Harris Teeter, Roundy's, Fred Meyer) and bolt-on capabilities in meal kits and health (Home Chef, Vitacost, ModernHEALTH).
Murray's CheeseHome ChefModern HC Holdings, Inc. (ModernHEALTH)Roundy'sVitacost.com
02
Capital deployment
Mid-sized cash deals.
Prices run from a few hundred million to a couple billion — Harris Teeter (~$2.5B), Roundy's (~$800M), ModernHEALTH (~$407M), Home Chef (~$200M upfront).
Murray's CheeseHome ChefModern HC Holdings, Inc. (ModernHEALTH)Roundy'sVitacost.com
03
Integration approach
Keep local banners; integrate the capabilities.
Acquired chains keep their names while sourcing, backend and digital assets such as Home Chef and Vitacost are folded into Kroger's platform.
Murray's CheeseHome ChefModern HC Holdings, Inc. (ModernHEALTH)Roundy'sVitacost.com

The Full Deal Book

10 acquisitions — each with the deal value, financing structure, target revenue, and executive commentary where disclosed.

01 Murray's Cheese · Greenwich Village, New York, N.Y. Not disclosed
Announced Feb 2017 Closed Feb 2017

Kroger acquired the equity of Murray's Cheese, the specialty cheese retailer founded in Greenwich Village, New York in 1940, including its Bleecker Street flagship. The two companies had partnered since 2008, growing to more than 350 Murray's Cheese shops inside Kroger stores by late 2016 before the full merger. Financial terms were not disclosed. Former owner Rob Kaufelt remained affiliated as a strategic adviser.

For cheese lovers and connoisseurs, it doesn't get more authentic than Murray's.Rodney McMullen — Chairman and Chief Executive Officer, The Kroger Co.
02 Home Chef · Chicago, Illinois $200M
Announced May 2018 Closed Jun 2018 Cash plus contingent earnout

Kroger acquired Home Chef, the largest private meal kit company in the U.S. and a Chicago-based business that generated about $250 million in revenue in 2017. Kroger purchased 100% of the ownership interest for $197 million net of cash acquired, plus future earnout payments of up to $500 million over five years contingent on achieving in-store and online meal-kit sales milestones. Announced May 23, 2018, the merger closed June 22, 2018 and supported Kroger's Restock Kroger strategy of expanding meal-kit availability and omni-channel offerings. approximately $200 million upfront (plus up to $500 million earnout).

We want to be where our customers are and help make cooking at home easier, more accessible and enjoyable.Pat Vihtelic — Founder and Chief Executive Officer, Home Chef
03 Modern HC Holdings, Inc. (ModernHEALTH) $407M
Closed Sep 2016 All cash

Kroger acquired 100% of the outstanding shares of Modern HC Holdings, Inc. ("ModernHEALTH"), a specialty pharmacy business, for $407 million. The transaction expanded Kroger's specialty pharmacy operations, later run as Kroger Specialty Pharmacy. The merger closed September 2, 2016. approximately $407 million.

On September 2, 2016, we closed our merger with Modern HC Holdings, Inc. ("ModernHEALTH") by purchasing 100% of the outstanding shares of ModernHEALTH for $407 million.The Kroger Co. FY2016 Form 10-K — Mergers note
04 Roundy's, Inc. · Milwaukee, Wisconsin $800M
Announced Nov 2015 Closed Dec 2015 All cash

Kroger agreed to acquire Roundy's, a supermarket operator with a complementary footprint of 151 stores, for $3.60 per share in cash, a transaction valued at approximately $800 million including debt. The deal gave Kroger a new geography in Wisconsin and added 34 Mariano's locations in the Chicago market. Announced November 11, 2015 as a tender offer and completed December 18, 2015. approximately $800 million.

We are delighted to welcome Roundy's to the Kroger family. With a team of 22,000 talented associates, outstanding store locations, and a shared commitment to putting customers first, we are excited about Roundy's future growth.Rodney McMullen — Chairman and Chief Executive Officer, The Kroger Co.
05 Vitacost.com, Inc. · Boca Raton, Florida $280M
Announced Jul 2014 Closed Aug 2014 All cash

Kroger agreed to acquire Vitacost.com, a leading online retailer of health and wellness products, for $8.00 per share in cash, or approximately $280 million. The deal added online technology and a fulfillment platform to accelerate Kroger's move into eCommerce and new markets. Announced July 2, 2014 as a tender offer and completed August 18, 2014. Kroger later divested the Vitacost.com business in 2025.

We are delighted to welcome Vitacost.com to the Kroger family. Vitacost.com's talented team has built an exceptional online retail destination in the growing nutrition and wellness market, with an enviable technology and fulfillment infrastructure.Rodney McMullen — Chief Executive Officer, The Kroger Co.
06 Harris Teeter Supermarkets, Inc. · Matthews, North Carolina $2.5B
Announced Jul 2013 Closed Jan 2014 All cash

Kroger agreed to acquire Harris Teeter, a supermarket operator with 212 stores concentrated in fast-growing southeastern and mid-Atlantic markets and Washington, D.C., for $49.38 per share in cash. The transaction added a premium grocery brand with attractive store formats in complementary markets and brought Harris Teeter's ExpressLane online order-and-pickup capability. The merger was announced July 9, 2013 and completed January 28, 2014. approximately $2.5 billion.

We are excited to welcome Harris Teeter to the Kroger family. Harris Teeter is an exceptional company with a great brand, friendly and talented associates, and attractive store formats in vibrant markets run by a first-class management team.David B. Dillon — Chairman and Chief Executive Officer, The Kroger Co.
07 You Technology Brand Services, Inc. · United States Not disclosed
Disclosed in 8-K

You Technology was a Silicon Valley-based developer of digital coupon and promotion technology whose cloud-based platform connected shoppers with digital offers online and in store. Kroger acquired the business in 2014, where it powered Kroger's digital-coupon program until Kroger sold it to Inmar in 2019. The acquisition strengthened Kroger's digital customer-engagement capabilities and technology presence.

08 Axium Pharmacy Holdings, Inc. · United States Not disclosed
Disclosed in 8-K Stock acquisition

Axium Pharmacy Holdings was a leading independent specialty pharmacy that provided specialized drug therapies and patient-support services for people with complex, chronic conditions. Kroger purchased all of Axium's outstanding shares in the fourth quarter of fiscal 2012, making the specialty pharmacy a wholly owned subsidiary and establishing Kroger's presence in the specialty pharmacy market.

09 Fred Meyer, Inc. Not disclosed
Announced Oct 1998 Closed May 1999 All stock / merger

Kroger completed its acquisition of all outstanding common stock of Fred Meyer, Inc. under an Agreement and Plan of Merger dated October 18, 1998. The all-stock combination was accounted for as a pooling of interests, with each Fred Meyer share converting into one share of Kroger common stock. It remains the transformational transaction in Kroger's history, roughly doubling the company and giving it a large presence in the western United States alongside its historically midwestern and southern base.

10 Dillon Companies, Inc. · United States Not disclosed
Disclosed in 8-K Merger

Dillon Companies, Inc. was a Kansas-based operator of food, drug and convenience stores. Kroger merged with Dillon in 1983, the company's centennial year, combining the two retailers and giving Kroger a coast-to-coast footprint. The transaction brought the Dillons, King Soopers, Fry's, City Market and Gerbes banners into the Kroger family.

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