Craig Williams was listed in NIKE's 2025 Form 10-K as Executive Vice President, Chief Commercial Officer of NIKE, Inc. since June 2025, leading NIKE's four geographic operating units, the global direct to consumer business and wholesale marketplace partnerships. The Chief Commercial Officer role was eliminated effective December 5, 2025, after which Mr. Williams remained a full-time non-executive employee through his separation from the Company on April 6, 2026.
Mr. Williams joined NIKE in 2019 and previously served as President of Geographies & Marketplace of NIKE, Inc. and President of Jordan Brand. Prior to joining NIKE, he held executive leadership positions at The Coca-Cola Company, as well as roles at CIBA Vision (a subsidiary of Novartis AG) and Kraft Foods Inc. He also served five years in the U.S. Navy as a Naval Nuclear Power Officer.