Heather Day was named CRM president in June 2026, responsible for the strategic direction and operations of the Customer Relationship Management organization, including direct sales, customer service, customer experience design, and the in-house agency. She began her Progressive career in 2005, held leadership roles across product management, development, strategy, and marketing, and was previously General Manager for Agency Distribution; she holds degrees from Miami University, the University of Southern California, and the Wharton School.