1-800-FLOWERS.COM acquired Alice's Table for ~$1.4 million (cash $0.8M + converted receivables/prior investment), a transaction completed in December 2021, structured as Acquisition of 100% ownership of Alice's Table LLC (existing minority investee).
Alice's Table operates in Consumer Floral & Gifts, is based in United States. On December 31, 2021, 1-800-FLOWERS.COM completed its acquisition of Alice's Table, a lifestyle business offering fully digital livestreaming floral, culinary and other experiences to guests across the country. The company used existing cash of $0.8 million, converted $0.3 million of existing accounts receivable and its previous $0.3 million cost-method investment to acquire 100% ownership, which included tradenames, customer lists, websites and operations. Alice's Table had revenues of approximately $3.8 million for the twelve months ended September 30, 2021. (Disclosed in the company's Form 10-K.)
Supplemented the company's product portfolio with lifestyle and experiential offerings, extending engagement beyond physical gifts.
Operated as the Alice's Table experiences business within the Consumer Floral & Gifts segment.
Advisory firms were not disclosed for this transaction.