Meta Platforms acquired LiveRail, a transaction announced in July 2014.
LiveRail operates in Family of Apps (advertising), is based in San Francisco, California, USA. LiveRail, founded in 2007, is a video advertising technology platform (a video supply-side platform) that helped publishers such as MLB.com, ABC Family, A&E Networks, Gannett, and Dailymotion serve better ads in their video content. Facebook acquired it to combine LiveRail's publisher tools with its own relevance, delivery, and measurement capabilities to improve video advertising. Deal terms were not disclosed by Facebook.
Facebook said LiveRail's video publisher platform combined with its expertise in relevancy, delivery and measurement would make video advertising better for publishers and marketers.
Advisory firms were not disclosed for this transaction.