Meta Platforms acquired Within (Supernatural), a transaction completed in February 2023.
Within (Supernatural) operates in Reality Labs, is based in Los Angeles, California, USA. Within is the developer of Supernatural, a subscription VR fitness app. Meta agreed to acquire it in 2021 to expand VR into fitness and everyday health use cases. The US Federal Trade Commission sued in July 2022 to block the deal on antitrust grounds, but after a federal court declined to grant a preliminary injunction the FTC dropped its challenge, and Meta completed the acquisition in February 2023. Deal terms were not officially disclosed.
Meta contended the acquisition would benefit the VR ecosystem and consumers, disputing the FTC's theory that it would harm competition in a nascent VR fitness market.
Advisory firms were not disclosed for this transaction.