The Boston Beer Company acquired Coney Island Brewing (Coney Island craft-beer business of Shmaltz Brewing Company) for approximately $2.9 million, a transaction completed in August 2013, structured as all cash.
Coney Island Brewing (Coney Island craft-beer business of Shmaltz Brewing Company) operates in Craft beer (via Alchemy & Science incubator), is based in Brooklyn, New York, USA. Through its Alchemy & Science craft-beer subsidiary, Boston Beer acquired substantially all of the assets of the Coney Island craft-beer business, plus certain other assets, from Shmaltz Brewing Company on August 26, 2013 for a preliminary aggregate price of about $2.9 million, with $400,000 held in escrow against seller indemnities. Per the FY2013 10-K, the price was allocated mainly to the Coney Island trade name (about $1.6 million) and goodwill (about $1.1 million); the founder signed a five-year personal-services agreement to advise on the brand. Boston Beer later divested the Coney Island brand to Sixpoint Brewery in 2017.
Bolt-on brand for the Alchemy & Science craft incubator, adding a recognized Brooklyn craft label.
Established craft trade name suited to the Alchemy & Science incubator model. Operated under the Alchemy & Science (A&S Brewing) subsidiary
Advisory firms were not disclosed for this transaction.