About

Erika Ayers Badan has served as a director of Axon Enterprise, Inc. since 2023. She was Chief Executive Officer of Food52 from April 2024 to February 2026, when it was sold to America's Test Kitchen, and was previously CEO of Barstool Sports from 2016 through January 2024, during which time it experienced tremendous brand and business growth as one of the fastest-growing digital innovation, sports, entertainment and lifestyle media brands on the Internet.

Prior to joining Barstool Sports, Ms. Ayers Badan held various executive roles at media platforms including Microsoft Corporation, AOL, Leaf Group (formerly Demand Media, Inc.) and Yahoo! Inc. She has extensive experience transforming start-up organizations into multi-industry operations and was part of two early-stage start-ups in the fashion and music industries. She sits on the advisory boards of both Vice Media Group and the Premier Lacrosse League.

Ms. Ayers Badan previously served on the board of directors of World Wrestling Entertainment, Inc. from October 2020 to September 2022. She holds a B.S. in Sociology from Colby College.

Roles

Axon Enterprise, Inc.
Director · Current role
2023–present
Food52
Chief Executive Officer · Sold to America's Test Kitchen in February 2026.
April 2024 - February 2026
Barstool Sports
Chief Executive Officer · One of the fastest-growing digital innovation, sports, entertainment and lifestyle media brands on the Internet.
2016 - January 2024
Microsoft Corporation, AOL, Leaf Group (formerly Demand Media, Inc.) and Yahoo! Inc.
Various executive roles · Media platform companies.
AOL
Chief Marketing Officer
2013-2014

External Roles

World Wrestling Entertainment, Inc.
Director
October 2020 - September 2022
Vice Media Group
Advisory Board Member
Premier Lacrosse League
Advisory Board Member
Food52
Chief Executive Officer
since 2024
VICE Media
Director
since 2025

Also at Axon Enterprise, Inc.

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