ZoomInfo Technologies acquired Datanyze, a transaction completed in September 2018, structured as asset purchase.
Datanyze operates in Technographic data, is based in San Mateo, California, United States (with operations in Russia). Datanyze is a San Mateo, California technographics provider that uses machine learning to track the technologies deployed across tens of millions of companies worldwide. It was acquired in September 2018 (announced September 26, 2018) by Zoom Information, Inc. -- the legacy ZoomInfo business -- before that company was itself acquired by DiscoverOrg in February 2019. The deal let ZoomInfo layer real-time technology-adoption signals on top of its company and contact records so sellers could target prospects by their tech stack. Financial terms were not disclosed.
Add technographic signals to ZoomInfo's company and contact data so sales and marketing teams can prioritize prospects based on the technologies they already use.
Advisory firms were not disclosed for this transaction.