ZoomInfo Technologies acquired Dogpatch Advisors, a transaction completed in April 2022, structured as cash, convertible notes, and equity.
Dogpatch Advisors operates in Go-to-market consultancy. Dogpatch Advisors, LLC is a go-to-market consultancy with expertise in scaling revenue teams and building modern sales and marketing systems. ZoomInfo acquired substantially all of Dogpatch's assets in April 2022 to launch ZoomInfo Labs, a go-to-market thought-leadership team driving data analysis, product enhancements, and strategy for enterprise customers. The acquisition closed alongside Comparably for combined consideration of $150.6 million in cash plus $10.0 million in convertible notes receivable, not separately disclosed by target.
Launch ZoomInfo Labs to drive go-to-market data analysis, product strategy, and enterprise guidance.
Advisory firms were not disclosed for this transaction.