ZoomInfo Technologies acquired Insent for $34.0 million, a transaction completed in June 2021, structured as cash with deferred consideration.
Insent operates in Conversational marketing / chat, is based in United States. Insent (Insent, Inc.) built a conversational-marketing platform that identifies website visitors in real time and uses AI-driven routing rules to start live conversations and lift conversions. ZoomInfo acquired all of Insent's outstanding equity on June 7, 2021 for total consideration of $34.0 million, consisting of $32.9 million in cash and $1.1 million in estimated deferred consideration. ZoomInfo relaunched the product as ZoomInfo Chat, available to new and existing customers later that year.
Pair ZoomInfo's B2B intelligence with Insent's routing to engage and convert more website visitors via chat.
Relaunched as ZoomInfo Chat
Advisory firms were not disclosed for this transaction.