PHINIA Inc. is a consumer discretionary company focused on innovative lifestyle consumer electronics, including flagship products such as the PHINwatch and PHINSound. Founded in 2012, the company leverages direct-to-consumer sales and strategic partnerships to drive revenue. Led by CEO James Tierney since 2018, it holds a competitive niche market position with around 3% market share. With plans to launch augmented reality wearables and smart home devices, PHINIA Inc. is positioned for significant future growth.